Game marketing is currently on the rise, and this is due to a combination of innovative technologies and strong market demand. Indeed, the market has reached a total value of $18.4 billion in the past year according to figures from Statista.com.
And while the world’s largest gaming companies are enjoying an uptrend in console sales, dealers and even game developers have found themselves in a highly competitive environment.
If you are an owner of a gaming-related enterprise, you need to realize the value of aggressive marketing. Consider the fact that the industry right now is saturated by independent game makers and tech dealers. With that in mind, creating effective game marketing strategies is one aspect that you won’t want to push to the sidelines.
That being said, make sure to include these top approaches in game marketing in your overall business strategy.
1. Communicate value
It’s true that content is king, but to what extent exactly? Engagement depends on how you create your content and how you are able to “package” it for your target audience to consume. This is best practiced in game marketing where dealers and developers will have to prioritize creating value in their content strategy. One way to go about this is to provide leadership to your target audience. For instance, if you are a tech company selling gaming hardware, you can create blog articles on choosing the best gaming laptop or building a PC with the best specs. You can also write about general topics on the history of gaming and provide valuable resources like strategy guides.
2. Join industry events
Of course, you’re unlikely to call yourself an avid game enthusiast if you haven’t heard of E3. Still, it’s important to point out that the gaming community doesn’t revolve around E3 alone. In fact, there are also tons of trade shows, conferences, and events offering you many an opportunity to promote your game business. You only need to know which of these gaming events you should be attending before the year ends. While attending these events, remember to maximize your presence by livestreaming the experience through Facebook Live. You can also join in on the conversation with up-to-date tweets using relevant hashtags.
3. Network with influencers and brand advocates
Game marketing should always be a team effort. As such, it’s crucial to leverage your network of influencers and brand advocates to support your marketing efforts. To start building your fanbase, you can engage in conversations with industry leaders. Your voice is a valuable asset in your business, and by taking part in relevant discussions, you are able to enhance your reputation. Other than that, you can also opt to contribute articles or guest posts to authority sites such as Forbes or The Huffington Post. This will allow you to broaden your reach, generate inbound traffic, and, in the long run, improve your revenue. For this, you will need to provide leadership and opinions on disruptive trends such as VR, augmented reality, and the practice of monetization.
Game marketing doesn’t have to be nauseatingly complex. As long as you understand your audience and create the messages they would like to hear and read, you are good to go.