In a bid to make websites more competitive in reaching consumers, Google announced a change in their ranking factors. How your website ranks once searched by consumers will determine your visibility. This is why search engine optimisation is important for your business. 

Simply put, it is a make or break factor. Your company’s growth is dependent on your visibility to consumers. Companies such as assertive media help you optimise your website to meet consumer needs. On top of that, they offer integrated marketing solutions to their customers.

Here are some factors you should consider when optimising your website:

1. Keyword Research

Keyword search is one of the main factors that will determine whether optimisation of your website will fail or succeed. Before choosing specific keywords, you need to be conversant with the phrases consumers use to search for your type of service or product. Understanding these keywords will determine the amount of traffic your website generates. Researching on the keyword phrases will also help you choose a relevant domain name for your website. It will be also easier for you to name folders on your website. Proper keyword phrases research will finally help you decide on the content of the website.

2. Page Layout

The layout of your website will influence how easy or hard your website will be to optimise. Web sites that use flash are for instance very hard to optimise. This is because the search engine spiders won’t have any text to view. When designing your website, make sure you have enough space for text. Otherwise, your website URL will read differently despite being on the same page, once you click on a product. In addition to that, since the search engine spiders are unable to find text on your page, they will conclude that your website has only one page. This is disastrous for your business.

3. URL Display

Just as page layout complicates optimisation of your website, so will a complicated URL. A uniform resource locator better known as URL is your web address. It is what locates your website on the web. Website with complicated Url’s, commonly associated with e-commerce stores will find it hard to optimise their sites. Whenever users try to locate your site using the Url they would get stuck since the search engine spiders do not index the search. When developing your website, make sure your designer makes the URL easy to optimise your website.

4. Navigation

A website with pictures will draw in customers due to its aesthetics. However, this will be a nightmare once you decide to optimise your website. Why? The text burned in the images will be hard for search engine spiders to figure out. This is because search engine spiders don’t read images burned in images. Instead, have the images properly hyperlinked. This makes it easier for the spiders to read the text and guide the user to the relevant page.

Careful consideration of all these factors will allow optimisation to be as easy as pie. In a short while, customers will be flocking to your website since you will be at the top of their search.