As cloud computing seeps its way into IT departments across the UK, new computing models are changing technology strategies. Cloud computing offers on-demand computing power at a low cost with average savings estimated between 25 to 60 per cent. So it’s no wonder more businesses, especially small to medium-sized enterprises, are embracing it to enable better collaboration and quicker development of technology-based services.

There are four main ways in which cloud computing is changing technology strategies:

  1.  Dynamic scaling for Web traffic

The internet is most often the first place customers and prospects go to research your organisation before making a purchasing decision regardless of what type of business you are in. Ensuring that they can find and access your site is crucial to attracting their attention and keeping them engaged. Scaling up to cope with peaks in demand by taping into the cloud gives businesses the ability to add extra servers easily at a low cost. This allows organisations to ensure their web services are online and available around the clock.

  1.  Experiment with extra computing power 

Rolling out a new product or service can take time and businesses often need to act nimbly to respond to competitive market pressures. Cloud computing can give IT teams the freedom to innovate and develop new products by drawing on extra computing power to develop new and exciting products and services. Time to development can be sped up for very little investment, giving technology professionals the chance to step out of their day to day management tasks and focus on adding real value to the business.

  1.  Remote access

Corporate workforces are becoming increasingly mobile and now require access to enterprise applications and network resources from anywhere. In fact the Office of National statistics (ONS) estimates that more than six million people in the UK currently work remotely, or do so from time to time. The UK is now a nation that expects on-demand services and to meet expectations organisations need to consider hosting more business applications in the cloud. Not only does this free up storage space, but it enables mobile and remote workers to get more done while on the move.

  1.  Real-time social technologies

With experts predicting that stock trading will be conducted using Facebook and Twitter in the not too distant future, it’s not surprising that many companies are implementing cloud-based social services to improve customer communication and boost internal co-operation. Without the cloud, real-time interactions would not be available. Cloud is necessary to deliver on the promise of social technologies by enabling companies to scale up quickly and provide the power to build out new online social services.

The advent of cloud computing is rapidly changing how we compute. It offers new possibilities for technology-driven businesses from harnessing the power of social tools to reconnect employees, to building new products and services more quickly and at a lower cost. What is clear is that those organisations who are able to tap into cloud and get the most out of what it has to offer will be better positioned as the market grows and security improves.