It is not a myth that you can monetise your website, many sites on the internet are there for only one reason, to generate income. In many cases, besides a hobby it is also a business. Regardless if what you are looking for with your website is to generate a little money to maintain it or receive high income, there are strategies that some online businesses use to achieve these objectives.
Keep in mind that some strategies are more or less passive, while other techniques require a lot of work over time. Always make sure you choose the website monetization strategies that best fit your website.
1. Affiliate Marketing
Affiliate marketing is a great way to make money through your website or blog. What does it consist of? It’s very simple, basically you sell or recommend the products of someone else. When visitors to your website click on your affiliate links and buy the products, you receive a commission to facilitate access to them from your website. The commission usually represents between 30 and 70% of the sale of the service or product. So, if for example, you promote an e-book that costs 10 pounds, you will receive at least 3 pounds just for having suggested it on your website.
2. Selling Space
As your name indicates, all you have to do in this case is to sell the space for advertising on your website or blog. You set the price yourself, for example: “A banner on the side of the page will cost X per month.” The payment will be made to you directly, and the price will depend on the traffic of your website. If your page does not have too much traffic, do not expect much for the ad space. This is a strategy that can monetise your site in a positive way, however, it requires a lot of work and organic growth of the web, since those who are interested in buying space usually do so in the sites with the most traffic and interaction.
3. Sell Your Own Products
Selling is one of the most “safe” options, in terms of taking the entire benefit, because in this case there are no intermediaries. You can sell directly through your website and receive the payment in the same way. It may seem like a simple way to make money, but the truth is that it is not. It requires a lot of effort and work.
4. Using Online Advertising Platforms
Direct selling of advertisers requires a large amount of resources, resources that most publishers do not have. Among other reasons, this is why most publishers or website owners choose to partner with advertising networks so they can fill the ad inventory to monetise their sites. You can use a combination of optimised campaigns and a simple platform through which you can choose from the widest variety of ads, and the best thing is that many of them are optimised for different screens (mobile, PC, Tablet … ). When doing this type of advertising it is essential that the format of the ads be optimised for each channel.
These are just some ways to monetise your website successfully. However, there are many strategies that can help you do it. The important thing is that you are always clear about your objective and that you understand that the work you do on your website is due to your audience, therefore you should not neglect the content.