Customers may or may not remember the products bought from your company, but they will surely remember your brand. In fact, they will remember the experience they had while buying the product and the way you reacted to it. Your users should know what they could buy from you and why.
For an example, ‘Pearls Only’, a site where you find top quality pearls, quotes that they have become a market leader in the internet’s pearl industry by blending the beauty of pearls with the power of the internet, advanced technology and direct marketing. Now, this would attract any pearl lover or a female customer quite smoothly.
Your existing customers are the ones, who forward your details to others. For this, you have to keep your existing customers satisfied. This can be done by giving off small discounts, vouchers, and offers to the existing ones or letting your users know the reasons to buy from you.
Here are four ways to leverage your small business’ growth without sacrificing sales and profits:
1. Break Down Big Data: Understanding The Customer’s Journey
Whether the customers are new or old to you, they will not be ready to buy any product in one shot. If the information you provide is reliable and accurate, they will be interested. There are customers that could just take the details for your business and walk away too. Later, they could check up on your website. Therefore, you should make sure that you have a responsive web design because this has tons of benefits. If the product meets their needs then the product will be helpful to them. This thinking will lead them more towards the product or away from it. Once they plan on purchasing, personal offers should be told to cement the purchase. If the customer finds a rock hard reason to buy a product, they will buy the product under any circumstance. You can offer deals like free shipping, discounts on next purchase or free samples to convince users.
2. Use Marketing Tools & Use Deals To Build Email Lists
It is very important that you create awareness of your business amongst different social sites. These sites should be updated frequently with products, their discounts, etc. You can add up Call-to-Action buttons that ask for the email of the person. The email IDs that you receive can be saved in email marketing called MailChimp that will also allow you to make new email content for your consumers. Content marketing is another highly effective way to leverage the power of deals. How so? A successful content marketing strategy is the one that facilitates relationship building and cultivates a sense of community that increases trust & loyalty towards your brand. In view of this, a trusted content marketing agency can effectively help you increase your brand awareness, lead generation, customer retention, and upselling. If your business includes products that would need to be shown via tutorials and described by FAQs, then you can create sturdy content within a blog post and share the links by one click via tools like HootSuite.
3. Make Use Of Traditional Marketing
This might be the old way to advertise your products. Luckily, traditional marketing is still effective. Therefore, you should make use of old ways of advertising. Send a few second advertisements on television or an audio advertisement on the radio. You can also send print ads to papers, publish posters, and advertise the products by setting them up on billboards, etc. Half of your customers might result from these advertisements. Do not forget to add the website links, social site details in the advertisements. These methods are great to capture at a glance. It also stays in the mind.
4. Call With A Purpose, Personalise For Them, & Invite Them
You and your clients are equally busy. So it is better not waste either one’s time. Instead, you call the existing clients and inform them about the new products and services. When you call with such a purpose, the client will give out time to listen to you and know details about the new items. When you receive details of the customer like their birth date, anniversary date, etc., you can take advantage and wish them by sending a discount coupon in the email, message, or any other medium. But when you are doing so, remember to personalise the medium by adding their name. You can also send them short notes that are relevant to their likes. For example, “Hey Amy, this necklace made me think of you,” or “I thought you would like to check out these pair of earring for your upcoming birthday”. This will make clients engage with you. Plus, your clients will be delighted to know that someone does care for them and their interests.
When you are looking forward to be ahead in the race, you can’t just focus on selling the product. The products and services do play an important role in your business. But it is less important than loyal customers. The customers don’t just need the product; they need something they can rely on in future as well. For this, you need to focus on building a strong business-customer relationship. You should try to impress the viewers by creating a simple but an eye-catching site. Your website should stand out of the crowd. Hence, customers are as valuable as the products you have to sell. But if you do not have consumers, whom will you sell the products to?