Always remember that the overall quality of your business videos is more than just the video quality alone – and the quality of the audio has a big part to play as well. Unfortunately, all too often the audio quality is ignored until it is too late to do anything about it.

Not wanting to make that mistake is a good start – and if you would like to record better quality audio for your business videos there are a few ways that you can start to do so right now:

1. Record the audio separately

Honestly, the best way to record high-quality audio for your business video is to record it separately. That way you can focus on the video quality when recording the video, and focus on the audio quality when recording the audio. Granted this may not always be an option, but when it is you should definitely seize it. It will enable you to record the audio under more ideal circumstances – i.e. a quiet room with good acoustics.

2. Don’t rely on the built-in microphone

Unless you happen to have a really good video camera, odds are the built-in microphone on your camera isn’t going to be that great. In fact simple (and affordable) USB microphones tend to be far better than the built-in microphone on most digital cameras and smartphones. Assuming you’re going to be creating business videos on a regular basis, it makes sense to invest in a decent microphone. Keep in mind you don’t need one that is too expensive or designed for professional studios, but it should have a decent frequency response range.

3. Keep the microphone as still as possible

Having the best microphone in the world isn’t going to matter one jot if you don’t keep it still. When a microphone is moving it is far more likely to pick up unwanted noises, such as rustling clothes or even just the air moving against the microphone itself. Depending on how you’re recording the audio for your business video, you’ll have to find ways to keep the microphone still. If you’re recording from a desk you could find a decent stand, or if not you could look for clip-on microphones instead.

4. Identify and eliminate any potential sources of background noise

Sometimes you may record audio in a seemingly quiet location, only to realize later that there’s actually a whole lot of background noise. The good news is that often you can eliminate the sources of background noise – such as by turning off electrical appliances, applying rough soundproofing, and so on.

Make no mistake there are lots of ways to reduce background noise, but essentially it involves trial and error. That is why it is important to carry out test recordings beforehand so you have an idea of what kind of ambient noise your microphone is picking up – and can take steps to eliminate it.

The tips listed above can help you to record better quality audio for any business videos. In fact, it will even help if you’re using screen recording and capturing a voiceover, such as with Movavi Screen Recorder. The only exception is if you’re recording system audio or learning how to record streaming audio – as that isn’t subject to the same quality factors.

Improving the quality of the audio in your business videos is definitely worthwhile, and you may even notice that the videos you publish online start to perform much better than they used to in the past. That shouldn’t be surprising, as viewers definitely prefer crisp and clean audio in the videos that they’re watching