It’s almost March so you’ve had plenty of time to write down your resolutions and predictions for this year. You’ve dreamt a little, now it’s time to focus on your business and the exact ways to make it more successful than last year. This means actions.
Here are five actions businesses should take to ensure 2013 is even more successful than 2012. Even if your business had great revenue last year, that shouldn’t stop you from wanting even more and here’s how you can achieve it.
1. Do something
While writing down great ideas, making plans and putting together milestones you want to reach is fantastic, it’s the “doing” that gets people stuck. So, if you want to have a great 2013, do something. It can be anything but make sure it will:
- Engage people
- Surprise or delight them
- Get shared and commented on
Start now – create a plan, write down each step and milestone that will help you reach your goal. Whatever you choose to do this year, aim high.
2. Bring value to your audience
Most businesses already use social media to build brand awareness and connect with their audience. However, it’s the way businesses use it that’s a problem. Instead of creating original content that brings value to their audiences, they are lazy and just rehash what others are saying. Who is going to follow that brand? Don’t be a boring brand. This year, make a change and provide value to your audience. Stop spinning in circles and get involved:
- Be available
- Be friendly
- Be useful
- Answer questions
- Solve problems
If you’re being useful, they will remember you, they will become loyal supporters and they will buy whatever it is that you’re selling (provided you sell a good product, of course).
3. Admit your weaknesses. Then fix them
No business is perfect and your customers have the tools to point out what you’re not good at, just in case you don’t know it. So, don’t try to hide your weaknesses. Instead, be thankful for their feedback and then find ways to become better: improve your products and services, provide better customer support, and offer better advice. There’s always room for improvement and your customers are the key to helping your business grow even more in 2013.
4. Dare to use platforms or methods that no one in your industry has used before
When choosing a social platform to connect with their audience, most businesses go with the ones that have proven to be successful for other businesses. Businesses have different audiences, different customers so why would you choose a platform that every other business is using?
Why not try one that no one else in your industry has used before? Maybe that’s where your audience is spending its time online and you may be missing out. Develop a “so what” attitude when determining which social platform would work better for your business:
- So what if no one uses Twitter’s Vine effectively?
- So what if no one has found a way to use Facebook and get returns?
- So what if no one is doing anything creative with Twitter?
If they’re not using these tools effectively, that doesn’t mean they don’t work. They might just work for you but you don’t know that unless you try them. You shouldn’t care about what works and what doesn’t for other businesses. Other businesses are not your business. So, forget about them and do your own thing.
5. Ask for help
2013 should be about doing different things a different way. To accomplish your goals, you will probably have to do things that you’ve never done before. That may mean asking for help. Your unfamiliarity with Pinterest or WordPress shouldn’t stop you from launching a blog this year or from running a great campaign on Pinterest. So, don’t be afraid to ask for help. It’s less painful than failing, isn’t it?
What are you looking to accomplish this year? How will you help your business to grow and be even more successful than in 2012?