A lot goes into developing a website, which is why it is so important to invest your time and resources wisely and ensure that you’re creating a website people will want to use. While there are a lot of important aspects that lend to the success of your website, I’d like to make my case for what I believe is the most important, web design. Let me take you through the reasons why you should dedicate some serious thought to what your website communicates to your visitors, and why you should invest resources into making sure it shines…

1. Enticing Your Visitors To Interact

Whether your visitors are coming to your site to read a blog post, answer a question, or to find a particular product, having great web design can go a long way in enticing your guests to interact further with your site. Every site visit is an opportunity for you to make a good impression on your reader and endear them to your brand. Many of the people who visit your website will never return, but you can help capture more of them with the right design and tools such as exit intent popups. You can click here to find easy accessible plugins that will help you to convert visitors into customers.

Good web design can help guide your visitor seamlessly from one thing (outdoor BBQ recipes) to another (check out our cool kitchen gadgets) so that even the most innocuous web page visits can potentially turn your reader into a customer, or perhaps even better, a subscriber. If it’s easy not just to get where you’re going on a website but also to see what that website has to offer, you’re more likely to see that website as a good source of great information, great products, and great services.  

2. Establishing Trust

There are lots of sketchy sites on the internet. As the internet becomes more ubiquitous, your visitors are paying attention to the signs that tip them off to a website being unreliable or downright dangerous for them to use. Most of these are found in the web design, and if you’re not careful, you can come off as a sketchy site even if what you’re offering is legitimate and valuable.

Making sure that your website looks good, is well designed and is free of obvious bugs will lend credibility to your brand and business. A website that has few images, formatting, or design makes it look like you don’t really know what you’re doing or are unwilling to invest the time and money into your guest’s experience and impression. Both of these are bad signs and lump you firmly in the sketchy category the first time someone visits your site.

What do you notice when you visit sites of big companies like Google or Apple? Despite the websites being designed with a variety of styles, they are pleasant to look at, professional, and easy to navigate. Keep sites like these in mind as you design your own page, and make sure that building trust with visitors is a priority of yours. 

3. Competing With Other Websites

While it’s great to take inspiration from those that have successfully gone before you, it’s important to also find your own voice amongst the clamour of the internet.

At its essence, much of the appeal of things that exist on the internet is visual. This is reflective of a lot of what we value outside the internet too, but it’s really emphasised and given precedence in the online culture of the internet. This is important to keep in mind when developing a website that needs to stand out in a crowd full of big brand names, interesting social content, and, well, just massive amounts of stuff that search engines like Google give people access too. If you’re going to leave your mark on the internet, you need to stand out and connect with people in an aesthetic way.

This means using pictures and videos in shrewd ways and playing with colours and format to make your website not just nice to look at, but also a representation of your overall brand. What is it that you are offering your subscribers and customers that sets you apart and makes your content and products valuable? For example, a website that sells WordPress plugins will likely want a website that is clean and modern to make their customer feel like the product is straightforward and easy to use. Whereas a makeup company might want to use saturate colours and an image-heavy layout to promote feelings of luxury and decadence.  

4. Avoiding User Frustration

Have you ever been searching the web when you stumbled upon a website that was difficult to navigate? How long did you give that website before you circled back to Google to look for another source? If you’re like most people, not very long. In an era where people can get what they want quickly and easily, they have little patience for poorly designed websites that make it difficult for them to find what they’re looking for.

Great web design should make it immediately apparent where a person needs to go to find what they are looking for. Navigating the site should feel fast, efficient, and enjoyable, and this will be achieved through things like attractive pictures, simple layouts, and good colour selection. Don’t underestimate the power of user experience, it’s the reason companies spend so much on things like customer service and store layouts.

5. Web Design Is An Important Part Of Marketing

No matter what you’re making your website to promote, you’ll find that website design is an important aspect of marketing yourself and your business. Don’t underestimate the power of a well-designed website as a billboard, a storefront, and a place to foster communication and relationships with your guests. Having a website for your business is a necessity in this day and age, but creating an enjoyable experience for your guests is what will truly set you apart from all the noise on the internet. If you’re ready to get started on your own website, this 2017 guide to making a WordPress website is a great place to begin.