If you are running an e-commerce website, you appreciate how tough the world out there can get. The internet is a volatile marketplace where only the innovative marketers are able to leave a mark. While your website gives your business a good chance to leverage the growing internet numbers, you have to do more to stay ahead of the pack in your niche.
There is no ignoring the potential of e-commerce in the contemporary business environment. A CMS connected study says that B2B eCommerce sales are set to reach $6.7 trillion by 2020. The fact that 51% of Americans prefer shopping online makes your eCommerce website a valuable investment. In fact, eCommerce is growing 23% year-over-year and if you are not yet reaping from your online platform, it is time to rethink your strategy.
Most businesses today have an online platform and if your website is to stand out, you have to be more flexible. With so many marketing techniques emerging, you need to have a highly adaptable strategy to ensure you integrate the best ideas. Your marketing strategy is an ongoing project that should embrace new ideas to boost your business. This is the only way you are going to stay ahead of the competition.
Banking On The Influence Of Instagram
One of the most influential marketing strategies every marketer should be using today is Instagram. Of course, you have heard about this social media network and you have probably tried researching how to find Instagram followers. If you are not yet using Instagram to market your website, it is time you got more insight on how this works.
Well, when the photo sharing app was launched in 2010, it was primarily meant for social use and most likely the developers had no idea it would quickly be adopted for business marketing. 6 years down the line, Instagram is one of the most influential social media networks with over 700 million monthly active users (MAUs).
Brands that became early adopters are now leveraging the growing power of this social media platform to boost their authority. However, any business can still join the bandwagon and grow its brand by creating a business profile and promoting its e-commerce products or services here. The number of users has doubled over the last 2 years, which shows there is still a lot of potentials even for businesses which want to start enjoying the benefits of Instagram.
Today, there are over 8 million registered businesses with an Instagram profile. In the US, over 48.4% of brands already have an account and the number is expected to increase to 70.7% by the end of 2017. One thing that makes Instagram much powerful as a marketing tool is its ease of use. Any business can set up and start promoting its content within a few minutes.
If you are wondering whether Instagram is suitable for promoting your e-commerce website, consider the following benefits:
1. High Levels Of Customer Engagement
Instagram is the king of social engagement, beating all the other social media networks in terms of engagement levels. Instagram delivers 58 times more engagement per follower than Facebook and 120 times more engagement than Twitter. This is according to a 2014 Forrester Research. If you want to grow your e-commerce business today, you better start engaging with your target audience through your Instagram posts.
2. Targeted Marketing
Your followers for Instagram will determine how well your marketing campaign picks up. Without followers, it is hard to grow your business. Luckily, Instagram allows you to target a specific audience; the millennials. These are the people using Instagram and you can easily target them with your posts and grow your business.
3. Driving Traffic To Your E-Commerce Website
It is not possible to add links to your Instagram posts but still, you can drive traffic to your website if you are creative enough. By posting creative and fresh content, you will eventually attract users to your e-commerce website. In addition, you can add calls to action (CTA’s) to your posts to attract users to your landing page. It is also important to include a link to your landing page in the bio.
4. Brand Visibility
If your business is to reach its target audience, then it must be visible and the only way to do this is through creative marketing. Instagram gives you a platform to promote your business and reach the millions of people who are using the social media network. Through increased mentions by users, your brand gains more visibility, which in turn boosts traffic to your website. If you share relevant and fresh content, it becomes easier for your target followers to share the same with others.
5. Building Lasting Relationships
A good marketing tool should help you build lasting relationships. In online marketing, the purchase journey is long and any marketing strategy you use should help nurture the lead until the purchasing stage. With Instagram, you are able to easily connect with your prospective customers. Visuals help elicit emotions and this can easily convert your followers into customers.
There are many other reasons to leverage the power of Instagram marketing for your e-commerce business. It is easy and fun to use. Whether you are building a startup or promoting an already established business, you now have a marketing platform suitable for any business. The size of your business is not a hindrance anymore as long as you are able to post relevant and helpful content.
Well, if you are to get the best out of your Instagram campaign, you have to start by growing your real Instagram followers. To do this, you have to interact extensively with other users in your niche by liking and commenting on other posts. You should also share your Instagram posts across multiple channels such as your website and other social media networks. While hashtags are crucial in your Instagram campaign, make sure you don’t overuse them. More importantly, make sure you are consistent both with the style and theme of your posts to start connecting with your target audience.