With Google’s ever expanding range of paid-for-driven search options, some are suggesting the future of organic search could be bleak but social media may just keep it alive for longer.
Social Media is being given more creedance not only by search engine algorithms but also by the general public who seem to appreciate a personal recommendation more than any quirky ad.
So social media can help your brand rank within Google, Bing et al and here’s 5 tips on how you can capitalise on that.
- Make it clear you share
Amazingly, over half of existing brands still don’t include Twitter and Facebook buttons on their home page. To the casual customer, this looks like you have no social media presence, even if you have a thriving community in the ether. Make sure visitors to your homepage can clearly see how they can interact with you and make them curious enough for them to want to join in.
- Get your brand in
Just like how URLs with popular search terms in them rank well, so do social media posts. So if you are Tweeting on a popular subject make sure you include the important keywords in your character limit. The same is true for Facebook posts. Better still if you want people to find your brand make sure you used the brand name too. Think what people will be searching for and post with that in mind. As organic search engine traffic becomes less important than ad-based traffic, it may pay to use traditional organic-search ideas in your social media posting routine instead. You will probably get better effect.
- Make them like it
Obviously good content works, but anything that forces a potential customer to like your product / link / etc via Facebook is a great link builder. In search engine terms that like, follow or +1 is often as good as a backlink and with Google also introducing social weighting for those logged in to their google profile, it is having more and more influence over searchers too who see others liking a product, etc.
- Give them the tools
The culture of liking and social sharing is becoming more and more natural to many, but if you don’t make it easy for them to do it, you will lose that value. Create tools such as Facebook like buttons and re-tweet Twitter and implement them into every page you make. Make sure that any content that could be social shared is capable of being shared simply from within your site.
- Look for innovation too
A Facebook like and Twitter follow buttons are almost the bare minimum nowadays, but innovation is the fastest way of attracting attention and bringing in new traffic, so try to think out of the box too. It needn’t be hard either. One of the core social plugins for Facebook is the send button, but it is rarely used. In days gone by you may have used a button to allow visitors to forward an article on your site via email. The send button works in a similar way using the Facebook message service. It appeals to the millions who are linked up Facebook but offers more privacy than a public share or like of content they may have found. It can even be used to share content with a Facebook group.