The fact that email has great importance in modern business communication is undeniable. Every day, millions of emails are sent from companies to customers and suppliers, from employees to their managers and from one coworker to another. Sending effective e-mails on a regular basis will help increase your registration numbers, drive traffic to your website, and build loyalty with your participants effectively because it is fast, targeted and it generates an almost immediate response. Hence, it would be shame if your target recipient never gets to see the great deal you are offering them. So here are 7 ways you can make sure that your important business email does not go to the spam folder. 

1. Don’t Spam!

The first and the most obvious advice would be refrain from sending unsolicited and irrelevant email to a list of people in bulk. If you keep on sending these emails to contact on your network, your address will blacklisted and important emails might get overlooked because they got directly sent to the spam folder.

2. Check Your Email Server Settings

Before embarking on sending emails in bulk, it is wise to check a few things. You will want to make sure your email server supports these protocols (DKIM, SPF, Sender-ID, and Domain Keys) and that they are properly implemented. These determine the technical authencity of your email address and you can check if you are in the safe zone with several online services. You will also need to check if your email server is on any blacklist, which would make it near impossible to reliably send emails, especially to first-time recipients. If you find yourself on the blacklist of a particular website, you will have to follow it up with the proper authorities.

3. Work On The Subject Line!

The title of the email should be as to-the-point as possible. Spam filters detect generic subjects that are used to entice clicks. You should also refrain from using too many punctuation and asking questions. It may seem like a good for your marketing campaign but is most likely to trigger spam filters. Also, there is a long list of spam keywords that you need to stay away and is available on the Internet. These lists are regularly updated and routine checks are advised.

4. Understanding The Email Body

When it comes to the actual email itself, it should not be entirely comprised of HTML or images. HTML is okay to use as long as the code is strong and there is plenty of plain text added into the email. There should be good image to text ratio and this is also a necessary adjustment for anyone who wants to see it in plain text mode and also indicates to the spam filter that this is an authentic email. Be wary of using coloured fonts as it might trigger a spam filter. Lastly, refrain from sending attachments. It is okay to include image files and PDFs with your emails but executable file types such .exe and .zip should be entirely avoided. This may be a big problem as business communication normally includes the transfer of information via attachments but there are other efficient tools like Dropbox and Google Drive on the market that will fill the void.

5. Check Your Sender Score

Before sending the bulk emails, check your sender score, which is basically your performance as a sender so far. It is much more important for business than it is for personal accounts and must be checked at regular intervals so that any misdemeanors can be accounted for. A bad reputation can result in an email getting filtered by spam filtering services, regardless of its legitimacy. With the Mxlogic EoL, other spam filtering services have stepped up in their game and imposed stronger measure with lower sender score users. Do several tests in various client applications before sending out in bulk but make sure to NOT use the word “test” because it will be detected by spam filters, without knowing what the content is.

6. Take Permission!

“Permission marketing” is a concept first used by Seth Godin and it advises asking people whether to include them to our email list and getting permission from potential customers to send them emails regarding offers and promotion. You can also take it to the next level by asking to be on their white-list while they are subscribing to your service. That would make sure you surpass any spam filter that might be present.

Email allows companies to efficiently and effectively spread information about their products and services, both to existing customers and potential ones. Make sure you make the most of it!