Facebook is declining in popularity among young users and Snapchat is booming in these ages but lacks a marketing perspective. Therefore, more and more businesses are turning to Instagram to reach out younger demographics. I for one fully depend on Aurora HDR and Instagram to reach my target customers. Instagram marketing is all about visual storytelling, and for the savvy marketer who gets it right, it will yield a gold mine of interested and pre-qualified customers for your business.

If you plan to adopt a strategy of this type, you should check out these tricks to get the most out of your Instagram presence.

Share Gorgeous Images

The quality of the photos is more than obvious that should be high. As a general rule, beautiful pictures perform better on Instagram, so get used to them! Like I stated before a good HDR photo editor will come in handy.

Respond To ALL Comments You Receive

Recognise that users take the time to comment on your images, by responding to them. Tag the name of the users, so that they get notified about your comment. That way, it’s more likely for them to comment back. Be social and engaging.

Use #Hashtags

Hashtags are deep in the DNA of Instagram, as it’s the way to search for content. Before posting that HDR quality image, take a second and search for similar content to see which hashtags are likely to lead to that. Leaving your quality HDR photo without tags will make it unreachable.

Fill Out Your ‘Bio’ Section Properly

Be sure to fill out the “Bio” section of your Instagram profile. Doing this will ensure that people who want to connect with you, have sufficient information to do this. The only place to put a clickable website link is there, so be strategic about the link you choose.

Tell Your Story Without Selling

Brand marketing on Instagram is kind of tricky, as younger users have very sensitive over-promotion” radars.  Don’t  them… Be creative and identify ways of sharing key components of your brand’s image without irritating these users.

Post Your Content At Peak Times

Pay attention to the times you post your content and when your images receive the most likes and comments. If your audience is global, take into account the different time zones and act depending on that.

Use Bitly To Track & Measure Your Traffic

The most important aspect of effective Instagram marketing is testing and tracking. The easiest way to do this? Create multiple offers for your Instagram account, make each one into a shortened link using Bitly.com, and measure the traffic each link is getting.

And finally…

There’s no better way to step up your business game than to be active on Instagram. The platform is constantly making improvements, so individuals and businesses can get more out of it.” We know that taking the time to learn correct Instagram marketing is easier said than done, but do not be discouraged! If you take the time now to learn the proper way of marketing on the social channel you will be ahead of 97% of your competition.

Long story short, focus on posting cool and original content and treat Instagram as something necessary for your marketing strategy.