For today’s businesses, a well maintained blog is surely the ideal extension of a website, and it is capable of producing favourable results. A great blog with regular updates can become the ideal source of information that users visit and revisit every time they need answers. Blogging platforms these days are straightforward and easy to use, and you can create a blog and upload contents with just a few clicks.
While the generic content of a website doesn’t change on a daily basis, blogs consist of trending news and information, which are constantly updated. The topics discussed on blogs may be quite diverse, and you can create a mix of useful articles and long video diaries. Not just written content, but blogs consist of photographs, graphics, art, audio, music, videos and even animation. Publishing your business message through blogs is the easiest and most effective way to entice and engage the target audience.
Before getting into the latest blogging tips, let’s just have an overview of some key terminologies related to blogging:
A “blog post” refers to a piece of content which is posted on the blog. On a blog wall, most recent post is displayed on top with the previous ones beneath it. However, you have the option to customise the order in which posts are displayed on a priority basis.
The feature of commenting is considered to be one of the major advantages of blogs as it turns the blog into an interactive forum. Readers can leave comments on the blog posts and have conversation and discussion with you and the other readers. Businesses can get instant and most valuable feedback about their product or service through such comments. By responding to queries and remarks made on the comments, you can directly reach your target audience.
This is an admin panel to be accessed by the authors to administer the blog. You can change the look and feel of the blog, manage the posts, review comments, and create or edit blog posts right from the dashboard.
Category & Tag
You can organise each blog post by categorising them. Tagged keywords can also be assigned for each post, which makes it easier for the users to find the topics that they are looking for through search. Keyword tags also help search engines to display posts accordingly.
If you are a consistent blogger, soon your blog will be overloaded with a lot of entries. You can reorganise the old posts by archiving them. The users can browse the archives that are made as per year, month or particular dates. Proper backup and storage with archiving should be made a part of your IT procedures. Now that you are familiar with the common terminologies related to blogging, let us discuss the trending tips and tricks that will help you market your blog to your target audience.
Trending Tips For Beginners
When it comes to business blogging for Internet marketing, it is not enough to maintain a blog and keep it loaded with posts. You have to make sure that your blog has the capability of attracting traffic, which leads to actual conversion. This is not an easy job to accomplish. Business marketers now find blogging as a key aspect of digital marketing, and they are constantly on the hunt for strategies that will help them achieve this goal. For beginners, here is a guide on how to start a business blog.
1. Find An Apt Domain
It is essential to find a great domain for the blog. You need to consider giving an ideal domain name to your blog based on its niche/industry such as food, health, automobile, insurance, entertainment or news. The name of the blog should be short, simple and easy to remember.
2. Choosing The Right Hosting Platform
As far as hosting goes, there are hundreds of options available for you. Take time and choose the right one. Hosting providers may try to lure you with many start-up offers, but be cautious about hidden charges and huge renewal fees. For beginners, WordPress and Blogspot are the most ideal platforms. Great hosting offers maximum uptime and easy accessibility of your blog.
3. Keep The Blog Theme Clean & Simple
Once you are done buying the domain and hosting, and have decided on the blogging platform, you would need to think about design. No matter which blogging platform you choose, you will get hundreds of themes and templates. You need to choose an ideal theme based on the nature of your business, and more importantly, the priorities of your target group. Ensure that you choose a responsive theme, which is a mandate now to get listed on search engines as well as to make it user-friendly.
4. Try To Use Your Own Images
It is always best to use your own copyright protected images while publishing posts. You can find plenty of free images and graphics online, but when you are trying to create a unique identity for your business, it pays to spend a little money on good quality images. You can even create graphics and images by using tools like Photoshop, Indesign, Illustrator etc.
5. Fill In All Fields
While you make a new post, always fill in all the places. For example, never leave the image attribute empty. You can make use of SEO plug-ins and Yoast etc. to fill in all the columns.
6. Always Use Original Content
It is not worth to make your blog with pirated content. It will not only affect the authenticity of your blog badly, but the major search engines may also blacklist you upon finding plagiarism in your posts. So, always prepare original content of 300 to 1000 words long. Ensure an effective density of keywords in the title, header tags, and also inside the content.
7. Use Relevant Plugins
There are thousands of plug-ins available for blogging. Not all of them are useful or necessary. Choose the right ones that serve your business purpose. Some of the best plugins for WordPress are: Yoast SEO, Email Subscribers & Newsletters etc. These plug-ins will help you assess the traffic and page load speed etc. Remember, using too many plug-ins may slow down your blog and make it more complicated.
You can also build an e-mail list of your subscribers to let them know every time you publish a new post or host some sort of a contest which they can take part in. Don’t forget to include call to action in each of the articles. Don’t just stick to the blogging platform, but effectively make use of the social medial channels such as Facebook, Twitter, Google Plus etc. to take your blog posts to more readers.