There are many different ways to communicate with your visitors when you have a website. Some site owners use simple text, and it can work quite effectively. Other site owners enjoy creating videos and posting them all over the place. Well, you can really split the difference here by creating a podcast. This is an audio file that allows you to speak directly to your customers using an MP3 file.

Podcasts are easy to create, easy to upload and update, and visitors to your website will most definitely view your brand more seriously if you have a podcast. You will instantly come across as more trustworthy to your base at large.

1. Create the audio file

The first step is to familiarize yourself with some sort of audio program. If you have a Windows system, you have a recorder already. Just go to your Start menu and type in Sound Recorder. Now all you need is a microphone. But if you want cooler effects and higher quality and an editing platform, you should check out a free open-source program like Audacity.

2. Convert the audio

After you record the audio and edit it down to the length you would like, the next step is to convert it to MP3 format. This is basically a universal format that everyone will be able to play. No one has to have any special type of software to listen to an MP3 on their computer, whether they’re using an Android smartphone or a Mac Airbook laptop.

3. Upload the Audio

Use your FTP client to upload your audio to your web host. Of course, you want to take a special note of the directory you’re uploading the file to. It helps to create a new directory so that you can access it easily from memory and also so you can continue to add more podcasts to your site.

4. Link your audio file

This is where that directory comes into play. When you’re creating a link on your website via HTML, you will have to type something like in order to create the right path. It’s not hard to do at all. Just make sure you type the path correctly.

5. Describe your audio

What is your podcast all about? This is where you want to describe it. Keep the description short and to the point. You should work on naming your podcasts aptly, avoid the fluff, and make sure that it’s coming across as interesting to your audience.

6. Create an RSS feed

An RSS feed is a format used for frequently updated materials, such a podcast. This is where your description, title and actual audio will be contained when a visitor sees it. Don’t worry; it’s really simple to create this feed. Just use a free RSS Feed Generator, like the great one provided by TD Scripts. It’s self-explanatory.

7. Keep visitors updated

Every time you decide to create another podcast, you want to go through this process again where necessary, and you also want to make sure that you alert your readers. Creating a series is the best way to go about it. It implies by its nature that there’s more to come, so your readers will be looking for updates.

As you go through this process a few times, things really start to become simple. You may even decide to graduate to videos, still using your voice but instead using illustrations to tell a story. The more important thing is that you start off on the simple end of things and grow from there. As your audience develops, only then should you start tweaking the formula.