The vast majority of SEO companies are able to deliver well-designed strategies that can help website owners rank their websites higher in the search engine results. This is true even for websites that don’t have more than 15 pages of written content and have a short list of niche keywords that are popular.
Even though a process like this looks simple, the fact is that it takes a lot of work to come up with a solid eCommerce SEO strategy that will work. Keep in mind that popular search engines like Google, Bing, and Yahoo are changing their algorithms all the time. In other words, you have to stay up-to-date with these changes in order to succeed and get more web traffic on your website. If you are interested in achieving a goal like this, we suggest checking our tips.
1. Use a significant amount of your budget for SEO
Search Engine Optimization or simply SEO is becoming more and more popular. Many website owners have realized how helpful this activity can be and that’s why they are investing in these activities. According to some experts, it would be great if you spend between 20% and 30% of your budget on these activities. For example, if you are ready to invest $10,000, you should redirect at least $2000 in SEO. This sum includes both on-site SEO and ongoing searching engine optimization activities. In fact, around 75% of that sum will be spent on ongoing SEO.
2. Choose an commerce website designer and/or developer
If you want to build a modern and successful eCommerce platform, then it would be great to hire a well-established web development company. The best idea is to opt for a company that can help you with every aspect of this process. These companies have many experts in their team and they can definitely speed up this process and finish the job in the right way.
3. Select an ecommerce platform
Hiring a professional to build your eCommerce website is a smart thing to do, but the truth is that this is an expensive solution. In case you are not sure whether you can afford a professional team to build your website, you may consider the use of eCommerce platforms. Shopify, Magento. WooCommerce, Bigcommerce – these are just some of the many eCommerce platforms that you can use. Most of them don’t require any technical knowledge in order to start working on website development. In addition, all these platforms are offering different packages for different types of clients. In any case, it’s much more affordable to use a platform than to hire a professional website developer or designer. What’s great is that some of the options we’ve mentioned are actually completely free like WooCommerce which is a plugin for WordPress websites. There are many review websites, forums and discussion boards that can help you make the right choice. Do some research before choosing an eCommerce platform. Just make sure that the platform meets your business requirements.
4. Select an SEO service provider
There are many professional SEO companies that can help you, but not all of them are the same. You should look for an SEO service provider that has a strong reputation. For instance, in case you are looking for an SEO company for your business in Sheffield, it may be a good idea to search for SEO Sheffield in the search box of your favorite search engine. This keyword will provide a huge list of results and it’s up to you to check these results. Once again, it’s worth mentioning that SEO companies that have many positive reviews, good background, and different SEO services, are the companies that you should check. Needless to say, this company must have experience in the field of eCommerce. As you are probably aware this is a specific field which requires specific tools and activities for success.
5. Check the competition
There are literally hundreds of thousands of active websites on the World Wide Web. Some of these websites are focused on the same things as your future website. In other words, you can expect fierce competition when you decide to launch an eCommerce website. If you are starting a small business, you should obviously analyze the local small brands that can take your potential customers. Check their SEO strategies and test them on your website. Are they using PPC campaigns? Do they have guest bloggers? Answer these questions and more if you want to stay on the top of this competitive market.
6. Use keywords
SEO is changing all the time, but there are a few things that are kept the same. One of them is the use of keywords. Generally speaking, popular keywords have been covered in thousands of pages making it a little bit difficult to rank your website higher in the search engine results if you are using only generic keywords. The best idea for new eCommerce websites is to use longtail keywords. What does this mean? A longtail keyword is a keyword phrase that includes two or more words. For example, in case your business is focused on selling toys for pets, you can use longtail keywords like pet toys, big dog pet toys, small dog pet toys, cat pet toys, rubber pet toys and more. Make combinations that Internet users may search for on the popular search engines. Put yourself in their shoes and try to figure out what they are looking for and how they are doing that research.
7. Website content
In the end, you should take care of your website content. There are many SEO companies that can help you with this activity too. They have professional writers that have experience in this field. In other words, they can place the right keywords naturally in the content. Keep in mind that the website content is not just written content. It’s a smart move to add images and videos to make the content more interesting and attractive to readers.
Hopefully, these tips can help you improve your ecommerce SEO.