If you want to stay in the game, it is highly important to evolve. Evolution is inevitable. If your company is still operating in the same limited hemisphere since it was first launched, then you are probably failing at it. If the changes are minor, they are extremely important. Changes are a sign of growth.
The extent of rebranding may differ from one organisation to another depending upon the objectives they need to achieve. So companies may just go for a simple logo change whereas some businesses may change the complete outlook of their organisation. Scrapping off your negativities and rising up again with a new face is exceeding important for success.
Here are seven things you should keep in mind while rebranding your business:
1. Why Do You Want To Rebrand Your Business?
As a business owner, you might have your reasons as to why you want to rebrand your already existing business. However, you must have a clear draft of the objectives ready beforehand. You must be well aware of your company’s strengths and vulnerabilities. When you are rebranding your business, you ought to have a crystal clear idea of the problem you are trying to solve. And once that is done, you must make it a mission project give a solid direction to your workforce.
On some occasions, you may just need a partial rebranding. If that is the case, you may just need to make some smaller changes to your logo and some dedicated changes to the products you are offering. However, if you have made your mind to rebrand your business completely, you will need to make major changes in company’s name and its genre. This would need some major transformations in your logo. Perhaps, you might even need to scrap the current logo and go for a fresh one.
2. Involve The People Associated With Your Business
Having a solid support of your employees is very important while rebranding your business. You can organise a poll and take valuable opinions and suggestions from your staff members. It is very important to select a few employees that will stick by your side and would give some helpful inputs for smoothening the overall proceedings of your organisation.
You must take feedbacks from your clients into consideration at it will help you in identifying things that are working in your favour and the ones that are affecting your business. A research-based survey analysis needs to be done to identify which of your services need to be continued in case of partial rebranding. Also, you must consider assigning every individual task responsibilities and keep a mannerly track of what has been accomplished and what is yet to be done.
3. Plan & Constantly Assess Your Expenditure
Rebranding can turn out to be expensive, especially if it is done from the scratch. To avoid complications in the future, you must keep a check on your rebranding costs and make sure they don’t exceed your estimated financial plan.
4. Update Your Brand’s Mission Statement
A mission statement is a formal statement that reflects the values on which a brand is based on. Logos play an important role in reflecting your mission statement. Your company’s logo should be impactful and effective. Also, when you update your company’s mission statement according to your changed objectives, you must ensure that you change your logo accordingly. A mission statement needs to be concise yet complete in every sense.
5. Coming Up With A Creative Brand Logo
Though creating a new logo may seem to be an easy task, it takes a lot of processing power of your brain. However, there are certain tools available on the internet that will help you come up with a creative logo design in just a few minutes. It is necessary to work closely on one to one basis with your designer to come up with a logo that is the best fit for your brand. Once the logo is finalised, you can reveal the face of your brand to the public. You can update your logo on various marketing campaigns such as banner ads, business cards and brochures your business is indulged in.
6. Start The Marketing Campaign
Once your brand logo is ready, you need to spread the word to your clients, customers and competitors. You can opt for a number of marketing techniques like flyers, pamphlets, banners or internet’s very own social media based on your needs. Also, before actually rolling out your service or product, you must get reviews from your trusted clients and customers. This will let you know if any final changes need to made before the final release of your product.
7. The Final Step
This is the final step where you can launch your perfectly crafted company’s logo and unveil the new face of your brand. It is highly essential to broadcast and publicise your product to create the hype. Promoting your brand social media and various other offline platforms can be a good option.