Are you looking to build a website for your online or offline business? There was a time when setting up a site was a chore, requiring the assistance of developers to manage the process. If anything went wrong with your site, you had to spend time and money getting the developer to fix the issue.

The WordPress CMS changed the game for website owners, making it easy for newcomers to build and maintain their site without spending hundreds on development fees.

There’s no need to get your developer to upload your content and blog posts; with WordPress, you can practically do everything yourself, even with limited platform knowledge.

WordPress is the internet’s most popular CMS, with over 64-million websites running the content management system and over 400-million internet users visiting WordPress sites each day. This post will explain why WordPress is the best CMS for your business website. If you need help with your WordPress experts, look no further than Blue Whale Media. Renowned as the local WordPress experts, this Liverpool web design company are on-hand for all your website requirements.

1. WordPress Is Free

Yes, you read that right. WordPress is a free content management system (CMS). Download it and install it for free, without paying any developer costs. This cost-free platform makes it ideal for anyone looking to bootstrap the costs of building their website.

Install the CMS for free on your local sandbox or website, and make any customizations you like for free. It sounds like a great deal, right?

2. Reliable and Secure

Your WordPress site is safe, secure, and reliable. The development community behind the WordPress platform keep you safe. The community releases regular security updates and patches that make your new site as secure as possible.

WordPress also allows for the use of HTTPS certificates, which are a must-have requirement for your online business.

3. Fast and Easy Setup

One of the best reasons for using the WordPress CMS is its user-friendly operation and easy setup. You can install WordPress with a single click, requiring no technical expertise to get the platform up and running.

There are no hosting or server skills required for the CMS, and if you sign up for a hosting package with providers like Bluehost or Cloudways, the host installs and prepares your site for you.

If you choose a managed hosting solution like Flywheel or WP Engine, you don’t have to worry about anything to do with the setup – the host takes care of everything.

The host sets it up, configures the CMS and site to the server, and optimizes it for you without the need to lift a finger on your side.

4. User-Friendly Interface

WordPress developers designed the site to be user-friendly. Even if you have zero experience building out a website, you’ll find it’s not as challenging as you think when running the WordPress CMS.

As a result, WordPress is the most popular choice for a CMS with new web admins around the globe. The user-friendly interface offers simple navigation, allowing the user to create new web pages, posts, menus, forms and upload media like images and videos for use on your site and in your posts.

5. A Huge Selection of Themes

When you install your WordPress CMS, you’ll select a “theme” or “template” for the site. The theme gives your site a specific visual characteristic that reflects the nature of your business.

There are dozens of free themes available, and they all have varying levels of functionality. Sites like WPExplorer and Just Free Themes offer you free templates for your CMS.

You also have the option of purchasing a premium theme. Costs can vary and are usually between £40 to £140, depending on the design and functionality offered by the developer.

Premium themes come with full developer support, ensuring your WordPress CMS is fully functional.

6. Optimized for SEO

Unlike other free CMS options, WordPress CMS features SEO optimization right out of the box. The search engines recognize the structure of WordPress, which helps your website to be indexed and rank in the search engine results.

7. Plenty of Plugins

One of the wonders of WordPress is the thousands of useful plugins available for the CMS. Many of them, such as Yoast SEO and WooCommerce, are free to use, dramatically improving the functionality of your site.

There are plenty of free and paid plugins available. Like the themes, paid plugins often come with developer support for getting them up and running on your website.

There are several marketplaces for purchasing your plugins, including Themeisle, CodeCanyon, Pippin’s Plugins and many more.

8. Mobile Responsive Design

The internet is going mobile, and more than 50% of all web traffic occurs through mobile devices like smartphones and iPads. If you want to get plenty of traffic to your new website, you need mobile-compatible templates.

Mobile responsive templates allow users to access and view your site without the need to pinch-and-zoom their way around your web pages. WordPress templates feature full compatibility with mobile devices, ensuring you don’t get penalized by the search engines for non-compliance.

9. Sizeable Support Community

One of the best features about running the WordPress CMS on your website is the sizable community to help with your web development. You have a wealth of developer experience at your fingertips, allowing you to overcome any challenges you experience with your WordPress CMS.

You get access to millions of active WordPress users, as well as teams of skilled, experienced developers and a huge community, featuring discussion forums where you can find answers to any issue with your WordPress CMS.

There are plenty of people out there willing to share their knowledge with you. You’ll also find thousands of blogs talking about ways to optimize and improve your WordPress experience.