The days of being static in an office from 9 to 5 are long gone. There are meetings to be had, appointments to be made and most importantly really good coffee to be drunk. Sure you can schedule meetings to be held in office and there is always coffee on the go in any workplace, but who doesn’t want to take advantage of escaping the same four walls once in a while?

How do you get out of the office or take a day off without compromising those all-important deadlines? The answer is in mobile technology. iOS and Android apps are now as good as any web-based software for business. You need never miss out on a potential lead or deadline again, you can do everything you need to do on the move.

Here are some advantages to mobile working:

Mobile Marketing

You never need to miss a marketing opportunity, if you are out and about and have a great idea or come across some amazing content to share with your people you can just do it, right there and then, with mobile marketing software. This includes sending emails to hundreds or thousands of customers and listening to what is happening in social media. Deal with complaints immediately or jump at the chance to gain a lead from a competitor because they aren’t doing their job properly. The possibilities are endless.


If your employees bring their own devices to work, they can work on the commute, or at home, there is no need to actually be in the office to access their software if they work from their own tablets or laptops. At the end (or in the middle) of the day they can finish up their work on the train instead of being in the office until late and missing dinner with loved ones. Of course their security needs to be up to scratch, we don’t want your important business information being left in first class, there is software for that!

In The Cloud

Again it is not necessary to be tied to your work PC to actually work. All your shared files, documents, customer information, accounts etc etc can be stored in cloud-based apps and software for every employee to access at any time….how times have changed. Make your work files accessible to all, from any device, with mobile software.

Value For Money

Tablets are cheaper than laptops or desktops FACT. Cheaper for your employees to buy for themselves, cheaper for employers to buy and replace. Just all around better value for money. Desktop computers and laptops are big and bulky, provide your employees with tablets or smartphones so they can move around, pop out for coffee, have meetings, work while they travel. It all makes perfect sense.


Android and iOS apps and software are faster, with better functionality and improved efficiency when compared with web based software. They are designed to be simple and effective, with time-saving functions and ease of use. Whether you are using a smartphone or a tablet, you can work quicker, smarter and better when using mobile technology.

There you have it, just a few of the possibilities that mobile business apps can offer, there are many more apps out there to cover just about all of your business needs while you are on the move. Don’t get stuck in a rut in your 9 to 5 office job, you can get out, breathe fresh air, see real people, happy employees are productive employees! Bring a new and more flexible approach to your working environment with mobile technology. Show your employees and your customers you are a forward thinking company.


Christophe Primault

Christophe Primault is the co-founder of GetApp. In his blog he shares his opinion on cloud computing trends and provides tips on how businesses can benefit from cloud-based apps to improve their profit. He likes mountaineering, water sports and long-distance triathlons. He is a proud IronMan finisher!