Within the current economic situation, the use of digital has arisen as the most and essential challenge organisations need to face in order to strength their strategy, evolve campaign measurement and optimise overall return on marketing investment. And yet we’re totally overwhelmed by all the conflicting information out there… and totally confused about what to do and where to start, to get the most out of the digital marketing opportunities.
With over 170 interactive media, advertising and e-Business suppliers and 120+ educational sessions, ad:tech London remains the only place to quickly source robust solutions, learn best practicies and get expert advice on how to make your business thrive online.
The end of an era: Banishing the blue links by Jordi Ribas, General Manager of EMEA Search Technology Centre, Microsoft
Opening up is key to evolving to the “Real-Time Web” by Kristof Fahy, VP of International Marketing, Yahoo!
Volkswagen.co.uk: the thinking behind the technology by Dan NG, Head of Planning at Tribal DDB
Online video: Understand the internet’s most engaging channel with Jack Wallington, Head of IAB Video Council (chair) and Dominic Allon, Agency Leader, YouTube/Google
Once you have done a lap or two of the exhibition, step away from the hustle and bustle of the show floor and take your digital strategy one step further by attending a high level conference.
Each year delegates come together, as a community, to share experiences and real life outcomes with a passionate group of senior industry players, keen to discover new ways to communicate effectively in the digital realm.
Event Website/URL: www.ad-tech.com
Event Type: Exhibition
Start Date: 22-09-2009 Finish Date: 23-09-2009
Event Location: National Hall, Olympia, London