There’s never enough storage space on your computer anymore. And, if you’re not set up to purchase your own servers, cloud storage is the solution for you. For most people, the question is not, “Should I use cloud storage?” Instead, you’re asking, “Which cloud service should I use?” Let’s explore…

How Many Cloud Service Providers Are There?

If you limit the answer to how many companies primarily sell cloud hosting services, the answer is probably 200-300. But, in addition to those companies, there are countless resellers and companies who supplement their primary business with server space. If you’re in the market thinking you should shop around, know that you will get overwhelmed if you dig too deep.

Which Service Should You Choose?

With so many options, you have to know that there is not a cut and dry answer to this question. However, you can indulge in some self-examination to make your decision easier. Here are some questions to ask yourself when making the consideration.

  • What are your objectives, and how much space will you need to meet them?
  • How important is security?
  • Will you store other people’s information on your server?
  • What is your budget?
  • How important is customer service?

When you know what you want, it will be easier to find. Though you shouldn’t limit yourself, If you only ever consider two cloud hosting providers, it should be these two:

Amazon Web Services

Amazon is leading the cloud storage industry while simultaneously enjoying out-of-this-world e-commerce success. 193,000 websites, of the 10 million crawled, currently use Amazon Web Services (AWS) to store their information. Complaints of outages and predictions of more frequent future outages keep some away from this service, but it still remains a strong standing in the most popular space to store your site. The free tier is enough for anyone to get started at no cost. AWS also provides many benefits that are always free, like up to 62,000 outgoing emails. Though it is built for more tech-savvy users, the benefits are plentiful. If you can make your way through the technical labyrinth, this is an excellent choice.


RackSpace is the top-rated hosting provider for the Internet Retailer Top 1,000 e-commerce websites for the third consecutive year. They are quickly gaining on AWS, and are projected to become more popular in the future. Still, RackSpace is generally more expensive than AWS. But, if you’re in the e-commerce business, you may not need to worry about the expense. If you host your online store on Shopify, for example, your website is already hosted with RackSpace, so there’s no need to register for an additional account. The e-commerce platform’s user-friendly interface makes it simple for anyone to host a store without a lot of developer knowledge, and a plethora of inventory management apps automate the order and fulfilment process across multiple channels.

Be Willing To Pick Up The Phone & Make A Call

A quick Google search will show you that Amazon is higher-rated than RackSpace. Many people still choose RackSpace despite this. After exploring your options, if you still can’t decide, or you have your eye on a boutique service provider, pick up the phone. One of the best ways to make a decision is to talk to a real person. Not only will a phone call help you get many of your questions answered, but it will also give you some insight into customer service. Should issues arise in the future, you need to know that your service provider is willing and able to help you quickly.