More than 100 million Apple devices could be pointing their owners in the wrong direction this week following the launch of the new mobile software platform iOS6 and the new iPhone 5. The iOS6 operating system no longer supports Google Maps and Apple has taken the opportunity to launch their own mapping app.

The problem is that iOS6 has been installed on a quarter of the world’s mobile devices but the mapping service doesn’t work. iOS6 users in Britain have been taking to social media in a big way to ridicule Apple Maps.

The App display’s that Manchester United have taken to ground-sharing with Sale FC and the Warwickshire town of Stratford Upon Avon has disappeared completely! Apple spokeswoman Trudy Muller said: “We appreciate all of the customer feedback and are working hard to make the customer experience even better.”

Mobile devices have become an integral part of business practice and a mapping mash up will create obvious difficulties. The situation demonstrates the power technology has over all our lives but it also demonstrates its fallibility and the need for businesses to constantly devise secure back-up systems.

Up until last week, Apple devices accounted for nearly 50% of all the traffic on Google Maps, demonstrating the importance of a mapping service. The original iPhones included Google products but the launch of Google’s Android mobile operating system created a schism between the two corporations.

Android has become the world’s leading platform for mobile devices – with over 500 million users around the world. Google provide the service free and let developers add or update applications to develop as large a network of users as possible.