I recently had a heart-stopping moment recently when I checked on the SEO status of this site and discovered that it had dropped from a Google page rank of three down to two. Not only was I heartily hacked off but puzzled as the readership has been steadily growing since the start of the year.

Then last week for some reason the page rank went back up to three which again was puzzling as Google isn’t exactly known for the speed of page rank updates. I was equally mortified when I went onto Klout and discovered that my score had dropped from 54 to 53. I mean this was almost the end of the world – should I book my trip to Dignitas now!

OK, the emotions above were largely tongue in cheek but this did get me thinking about how much we put on what we achieve and our standing in the eyes of online measuring services. Even as I write someone has unsubscribed from the newsletter. A bit of a bummer but it isn’t the end of the world.

Checking my Twitter unfollows I discover that eight people have stopped following me on Twitter recently. Am I gutted? Not in the slightest

Maybe if I relied on my blog for an income there would be some justification for worrying about drops in my online social standing but to be honest although it is mildly disappointing it doesn’t mean I am ready to slash my wrists or start lifelong dependency on antidepressants!

And going back to Klout it appears to me that the higher your Klout score relies on how much you tweet. I know one blogger who whacks ‘em out at a rate of knots and has a score in the high 60s. I am not sure how Klout works everything out but I am damned if I am going to start what is essentially spamming Twitter followers with anything I can click on just to boost my Klout score.