One of the most exciting social innovations to come along for a while is iSites, a just-launched service that lets you create a self-branded iPhone or Android application in a couple of minutes for about £15.
With iSites, a website’s RSS feed and data are quickly transformed into a full-fledged smartphone app. The process is very straightforward so just about anybody can do it.
For companies, a good place to start would be with a blog or other RSS feed. Twitter, Flickr, YouTube, Posterous, Tumblr and other social feeds can also be converted for the iSites app.
A company iSite app can be designed to reflect the brand; the header image, colors and menu are all customisable. Once everything is set to go, the application is published to iPhone and Android app stores with the click of a button. Added value features include the capacity to monetise the iSites application.