Overall, the reports have concluded that despite personal data being valued higher by users than actual devices, users were still in danger of putting their data at risk with simply just one click. Specifically, one in two UK users would open an SMS text message from someone they didn’t know – compared to 34 per cent of US users.

When questioned regarding the level of protection mobile operators should provide, both UK and US respondents stated that they expected to be shielded from a wide range of threats including SMS text phishing, mobile spam, malware, viruses and rogue applications.

The results found 81 per cent of UK users (85 per cent in the US) thought that they would consider moving operators if their handset was ever infected with malware or a virus.

After looking through the results it is clear that there is some confusion for both UK and US smartphone subscribers about the levels of protection they are receiving from their mobile operators, and they are unaware of the security risks they are faced with.

The lack of awareness by users on both sides of the Atlantic means that personal data is often being put at risk. This is a fact not ignored by the cyber criminal fraternity which has firmly set its sights on the lucrative market of five billion mobile subscribers and approximately one billion smartphones.

Currently trust in mobile network operators is relatively high but with the increased price and the length of contracts (some up to 24 months now) consumers expect a high level of service from their operator.

When you take into account that nine out of ten subscribers (in both the US and UK) said that they would consider changing providers if they felt their data was not safe – operators need to ensure they do everything they can to protect and educate users.