The latest survey on email marketing effectiveness shows it is still one of the best ways of getting customers to take notice of you.
The UK Email Marketing Benchmark Report 2010 shows which types of business, across 23 different sectors, are getting the best open rates, creating the most effective campaigns, have the highest subscriber loyalty, campaign engagement and more. The second year of the report, the biggest gains in open rate were reported in the Restaurant, Music, and Legal and Accounting sectors compared to the 2009 report.
Based on an analysis of over 200 million email marketing messages sent through the Sign-Up.to online marketing platform in the 6 months from 1st January – 30th June 2010. All campaigns were from small-medium sized UK organisations and sent to UK recipients. All messages were permission-based and sent to opted-in lists (never to 3rd party or purchased lists).With an overall average UK open rate of 17.98% and a click-through rate of 3.56% the report findings strongly suggest that emails continue to provide a great return on investment.