Bit of a no-brainer really, but research from broadband provider Demon saw Internet usage increase by a staggering 55% in yesterday’s England v Slovenia game – the first England World Cup game taking place in working hours – compared to an ordinary working Wednesday afternoon.

This compares to a 38% increase in traffic during the first World Cup game between Mexico and South Africa on the 11th June.

With a variety of media channels promoting online live streaming of all World Cup matches, Demon has found that UK businesses and home users could experience slow Internet connections even an hour before a World Cup game.

Matt Cantwell, Head of Demon, said: “Customers see the Internet as a utility and yet, their networks might not be able to cope with the demands like electricity can. The surge in Internet traffic could cause problems for SME businesses, who are the lifeblood the UK’s economy.

“If they can’t run their business normally during a World Cup match and ban their workers from keeping an eye on games during working hours, then inevitably, the business will lose out both on productivity and customer satisfaction. Whatever happens, it’s a lose-lose situation for those without the right network infrastructure and support.”

Businesses could better protect their connectivity by implementing the right network for their business, which will provide sufficient speeds and access even during busy periods. This is fundamental to the evolution of business practices especially as companies move towards cloud computing and VoIP (Voice-over Internet Protocol).