For any business keen to make an impact in 2021, keeping up-to-date with the latest web development trends is vital. After all, it has never been so important for businesses to have an effective web presence, with more and more organisations driven online by the effects of the Covid-19 pandemic. Taking note of the developments in technology which can help you to engage with your customers can make a real difference for organisations of all sizes. With that in mind, here are five of the biggest trends set to make their mark on web development in 2021.

Trend 1: Progressive web apps

There’s nothing new about progressive web apps. Also known commonly as PWA, this technology is attracting fresh attention this year thanks to its allow web seamless access for users across desktops, laptops and mobile devices. With mobile devices now outnumbering other computers by almost three to one, it is essential for web developers to recognise the need to make sure mobile users are able to access the same level of experience as conventional browsers.

PWA allows this to happen, without the need for downloading any extra apps or software. Written in popular programming languages such as JavaScript, HTML, CSS, Angular and React, the latest batch of PWA can even enable push notifications and access to cached content when the user is not able to log onto the internet. It looks set to be a great way to ensure that customer engagement continues across a range of platforms, and removes the need to develop mobile native applications. This makes PWA an attractive prospect for a diverse range of businesses, including online retailers.

Trend 2: No-code and low-code

Having already seen significant uptake in usage over 2020, no-code and low-code is another trend predicted to make an impression in 2021. A way for experienced web developers to increase efficiency and productivity, no-code and low-code are a means for these professionals to save time and streamline tasks, freeing their attention for more complex workloads. It is also a boon for amateur developers, as it allows users to use simple interfaces with drag-and-drop functions in order to create their applications, removing the need to learn programming languages. For businesses, encouraging in-house IT staff to adopt no-code or low-code tools, in order to help them improve efficiency and productivity.

Trend 3: Voice search optimisation

The popularity of smart household technology has driven a boom in demand for voice search optimisation in web development. Common examples of virtual assistants such as Apple’s Siri, Amazon’s Alexa and Google Home have all led to increased use of voice activation by users in their daily lives. Voice activation is an attractive feature, as it is extremely easy to use for a broad range of people of all ages, meaning that its accessibility is hard to equal.

The year 2021 looks set to see the number of smart and IoT devices using voice recognition reach 50% of all products, with the next step in the technology being the ability to recognise individual user voices, and tailor responses accordingly. For businesses, there are many advantages to embracing this trend. Developing applications for voice activated devices, such as Skills for Amazon’s Alexa, is easy to do and can be an effective way of reaching new customers. The data analytics from voice activation are also proving very useful for marketing purposes.

This year looks set to bring many exciting developments for those looking to create or improve their website or applications. Integrating some of the latest trends can help you stand out from your competitors, and ensure that you build strong relationships with your customers. It’s a great way to help your business to succeed this year.