When it comes to science and technology, not so many countries in the world have contributed to these areas like Germany. From the high-speed highway, Autobahn, to cutting-edge developments in the medical industry, Germany seems to be one of those world leaders when it comes to technological developments, sales strategies, innovative procedures and processes.

With a number of leading high education institutions, and research institutes, Germany has succeeded to maintain a leading position in the IT and technology sector which is difficult to catch up with, if we think of other developed countries in Europe, and even around the globe. Below are presented some of those industries in which Germany is one of the world leaders. 

Robotics Innovation Projects Founded By Universities & Research Centres

The “e-Brains” project is a project founded by Infineon Technologies, a pan-European nanotechnology developer of Nano-scale sensors. The main goal of the consortium is to make it possible for these cutting-edge technologies to be integrated into heterogeneous applications such as nanoscale wireless systems, make those reliable, cost-effective and energy-efficient, and to ultimately integrate their miniature creations in existing technologies. This will allow a better management of biosensors and infrared technologies.

While the “e-Brains” project is generating amazingly small sensors, the “Diamant” project is another German initiative that promises to become shortly a game-changer in the nanotechnology and chemical engineering industry.  Led by the University of Ulm, the initiative promises to create and engineer materials at an atomic level.

Because of the magnetisation properties held by diamonds, these are the main structures used for this project, and ultimately, the researchers involved in this project hope to make it possible to downscale a variety of technologies and use those in various high-tech areas such as data storage, information processing and biological imaging, as well as high-precision sensors. With a few years ahead of testing and perfecting this technology, the researchers promise to make it available on a large scale, for commercial use.

A Leader In Alternative Sales Strategies

The Customer Service and Contact Centre industry is highly regulated in Germany, but nonetheless, one of the most profitable sale strategies available at the present time. The B2B telesales sector has hit a historic level in the recent years, as an increasing number of large corporations choose such sales methods over the more traditional ones. With proven efficiency and reduced costs, these innovative sales strategies make out of Germany one of those leading forces in the sector.

With a highly regulated activity and an impressive strategy for their actions, the agencies dealing with telephone sales always base their activity on a detailed market research for each of the products that are part of their client’s portfolios. With a vast client acquisition experience and plenty of expertise in complex, highly customisable and comprehensive offers, this sales strategy may be the most profitable and effective one in Germany, and many companies all over the world follow the same model.

A Key-Developer Of Energy-Efficiency Solutions

The recently finalised “Solid State Lighting for Europe/SSL4EU” project has been recently put into practice, funded with European Funds, and the main goal of the project is to make LED lighting sources available at a large scale. While the market for such products already exists, the initiative aims to provide reliable, cost-effective lighting solutions for all energy consumers across Europe. With that goal in mind, the project has been accomplished and reliable LED lighting products created, which allows the consumers to reduce their monthly energy expenses, while minimising the footprint left on the environment. With lower manufacturing prices, this seems to be a reliable long-term solution for households and enterprises all over the world.

A more targeted energy-efficiency project led by German researchers is the “Cascade” project which aims to improve the energy efficiency of airports, as these are some of the biggest consumers worldwide. The project contributed to sustaining the Area III of the European Commission’s initiative “Smart Cities and Communities – European Innovation Partnership”, launched in early 2012.

The Area II of the partnership aims to contribute to “Smart Heating / Cooling systems: enhanced energy management of big urban buildings through ISO50001 and FDD at HVAC”. The goal of the project is to develop an energy management system and infrastructure, with a return of the initial investment of approximately two years. Also, the main goal of the project is to reduce by 20% the energy consumption on airports and to reduce the carbon dioxide emissions as well.

Cutting-Edge Medical Developments Thanks To German Technology

The medical area also enjoys a big attention from German researchers and technology engineers. This way, the Gottfried Wilhelm Leibniz University Hannover established a program, named “M-ECO”. The main goal of the program is to assure a more accurate data collection and processing epidemic and medical emergencies for a more accurate, quick response. With a philosophy that public health is strictly related to the environment in which we live, and that factors such as migration, globalisation and demographic changes contribute to spreading various infections, the team behind this project aims to analyse the patterns on which these epidemics evolve and create a predictable pattern for those. Taking a steak on the importance of word of mouth and public medical alerts, this initiative aims to reduce the impact of potentially catastrophic epidemics.


Public health, intelligent sales strategies and nanotechnology developments, these all seem to emerge from one of Europe’s biggest forces and voices in terms of cutting-edge technology and flawless application of new, innovative systems. While the approaches and applications of the technologies developed here vary from industry to industry, the benefits and advantages brought by these are undeniable. The efforts for developing new technologies and integrating innovations into the daily lives of the citizens are backed up and sustained by researchers and world-renowned educational institutions. Such projects and initiatives are expected to grow in numbers and bring more advantages to the society as a whole, but also to enterprises that activate in various industries.