Google have updated their performance stats page and now also show the QR Code for your store listing. Why have Google added these feature and what does it mean for your business?
Google Places New Statistics
Google have expanded on the statistics provided with Google Places to offer a breakdown that now includes Google Maps Mobile (GMM) performance statistics as a breakdown of the total traffic.
The image above (click for full size) shows how Google has provided a separate breakdown of mobile impressions and actions within the Google Places performance data right through to the phrases searched and the locations from which searches were performed. This will also give a useful measure of the reach of listing results in search.
Notably in this case the data is currently incomplete, something which hopefully will be sorted out as future data from listings is collected.
Invaluable for Targeting Mobile Users
This could prove invaluable for businesses looking to target mobile users, providing specific insights about whether their physical locations are delivering relevant traffic to their website and introducing new customers to stores.
In tandem with this focus on mobile, Google has also featured the store listing QR code on the performance stats page relating to each business location. Yet another indication that Google has it’s sights firmly on the mobile advertising marketplace.
What is a QR Code?
First of all it’s important to understand what a QR code is and how they can be used. A QR code is like a unique bar code for a URL. It provides a simple means for users who have a QR application on their smartphone to bookmark the business details for later use, to find offers or leave a review.
Why Has Google Added QR codes to the Places information?
Google has recognised that more and more mobile users are using their phones to interact with the real world. Google have provided an option for to business owners to ‘Print QR poster’ direct from the store performance statistics screen which can then be presented in a shop window or provided in a suitable location for smartphone users to bookmark the store details.
This incremental step into a more mobile focus to Google Places is probably just the start and we expect to see more mobile features appearing in the near future.
Consumer focussed businesses that want to take advantage of these new feature may wish to get the help of local internet marketing experts to help establish a strategy and make the best use of these new Google Places listing features.