To give this some context, 97 per cent of mobile phone users will read a text message within 15 minutes of receiving it and 84 per cent will respond within one hour. This level of access to information and the ability to communicate 24/7 is not being ignored by the business world.
Although late to the table, mobile technology is increasingly being rolled-out across organisations. Besides the mobile phone which has been common place for years, organisations are now rolling-out intelligent mobile devices, including Smartphones and (increasingly) tablets. However greater adoption of these technologies within organisations is still needed.
The benefits of mobile technologies are clear. The modern business is no longer a static, 9-5 affair. Businesses employ flexi-time and home working and many have regional and global offices, international customers and global products, thereby requiring staff to have instant access to real-time information. It is only with immediate access to accurate and timely information and key documents at anytime and from anywhere, can swift and informed decisions be made.
According to a recent survey, 79 per cent of organisations are now allowing their staff access to Smartphones, but only 35 per cent are utilising tablets for business use. With tablets providing even greater opportunities than Smartphones for accessing and viewing documents and key information, it is important for businesses to also recognise the importance of using tablets if they are to remain ahead of the curve.
By leveraging mobile technology, businesses can streamline operations, increase productivity, more effectively support flexible working and ensure that key information is just a click away to enable swift and insightful decision making.
Business is no longer conducted in a static environment and so the supporting technologies can no longer be static. Organisations need to invest in mobile solutions to support ‘business on the move’ and ultimately to remain competitive.