Digitalisation is not an option, but a process of adaption all businesses must undergo if they want to survive in the current environment. Many European businesses have already found themselves in a large transformation process. They are updating their departments and processes to achieve digital maturity, allowing them to optimise costs, and increase productivity. In fact, IDC anticipates that in 2017, the worldwide expense in digital transformation technologies will be more than 1.2 trillion dollars, a 17.8% increase from 2016.

One of the direct consequences of digitalisation is that the business environment has become more volatile. IDC defines digital transformation as “the continuous process by which enterprises adapt to or drive disruptive changes in their customers and markets (external ecosystem) by leveraging digital competencies to create new business models, products, and services”.

Digital Evolution Effects Everyone

Despite the term “digital”, digital transformation involved much  more than technology; digital evolution affects companies of any size at an individual, social, and organisational level. In this ever changing digital scenario, where competition is increasingly intense and unpredictable, businesses have to proactively adapt to changes in their market, and their clients. They must take steps to help enhance their business models and increase revenue.

In this context, businesses need to establish solid relations with their stakeholders as quickly as possible. In this sense, the new options offered by modern technology helps to shorten geographical distances when establishing strong business relationships. It allows people on different sides of the planet to hold a close, and productive conversation. Businesses that rely on digital communication channels, like chats or videoconferences, can maintain fast, solid, reliable, collaborating relationships with different stakeholders — without needing to physically be in the same location.

Digital Communication Supports Online Collaboration

Driven by new technology, digital communication channels favour collaboration between professionals from different departments, subsidiaries, or businesses, thanks to options like “screen sharing”, which work in real time from different locations. Long term, companies will benefit from reduced expenses, speeding up operations, and expanding to new markets without needing to be physically present. They also have greater operational efficiency, and can optimise the workforce.

Collaboration through digital tools is not only transforming business processes, but also the entire way businesses work. The inclusion of online collaboration advancements in different companies allows groups of diverse professionals to work together, each one coming from a different part of the world.

Furthermore, traditional office hours can be substituted for more flexible hours, adapted to the requirements of each professional. This is not a fad, or something that only affects freelancers; it is a new labor trend that will help employees have a more flexible schedule and improve their quality of life.

It’s possible that in the not-so-distant future the balance between family and work will cease to be a utopia, and become feasible for many Europeans.