Search engine optimisation is largely about great content. You write content your users like and the leading search engine bots like, and voila! You are in the higher ranks of every related SRL. If only things were as smooth and easy! Good content is simply not enough anymore for great SEO. Don’t think the days of quality content is dead though. Content is more relevant than ever when it comes to website optimisation for search engines. However, you need to manage it well for the busy bots to find the right content at the right time.
What Is SEO-Friendly CMS?
You will find two kinds of CMS systems on the market now – ones that claim to be search engine friendly and the ones that truly search engine friendly. Now, there are a few that are amicable towards user inputs. You will need a bit of coding knowledge and a few SEO fundamentals to add “mod-rewrite” extensions for your site. Using the correct CMS for your content is like using an adapter to connect with the right audience. Business websites builders are the best for this purpose. The challenge is finding a ready-to-use, yet customisable builder that will comply with all SEO requirements of 2017.
Why Are You Not On Top Of That Search List?
You can be using the same builder as a Fortune 500 company, yet make a lot less than they are right now. That is where the role of acute search engine optimisation and digital marketing knowledge kicks in. You need to be aware of your competitors, your target groups and you need to know how SEO makes money for businesses before you can go on spending on extravagant CMS platforms. Local markup and video thumbnails are now ubiquitous to almost all SEO friendly business sites. Real-time update of your inventory and inclusion of taxes offers on shipping charges are an excellent way to provide seamless user experience to your visitors.
A CMS Is A Boon In The Life Of An Entrepreneur
Now, setting all these up from scratch without the help of a CMS needs super human (super-coder) powers. Unless you have endless time and you have a family fortune, there is no point in doing things from the top. A CMS will save you a lot of time and effort. Content Management Systems provide the basic structure you need to begin a website design. You will get the basic layout of the landing page or the homepage. You will find element blocks and image insertion options handy. Some CMS software has drag and drops editing options depending on the version you are using. WordPress, Joomla!, PrestaShop and Magento have all these fantastic options, which makes amateur e-commerce site builders jump with delight.
The Problems With Website Designing & SEO
Webmasters will cost you a good amount of money. Even with hundreds or thousands of dollars, you will find something or the other amiss with the website once it goes online. Changes on an e-commerce site are more constant than the sales trends. Now, if you have an easy backend access to your website, you can always manipulate content to keep it Google-friendly. For example – you have recently published a new product that promises hair regrowth for middle-aged men.
First, you need to find out what your niche competitors are using as keywords for their hair-regeneration products. Next, you need to access your WordPress backend editor as an admin and include the keywords in the product name, meta description, image description and video description. Do not forget to include keywords in the URL as well. Check for “nofollow” tags. Not just WordPress, almost all e-commerce friendly website builders allow this kind of flexibility to their users. Readymade CMS software for e-commerce is not exactly SEO friendly, to begin with. You need to spend a little time with the content and add a few plugins like Yoast, All in One SEO Pack and Keyword suggestion plugins for making your site search engine optimised.
Why Your Business Needs A Website Today!
If you think your business does not need a website, you are making a fatal mistake. Almost every form of advertising and marketing is now shifting online. From PPC to CPC, every mode of publicity will contribute to your sales and profit. You just cannot afford to miss out on an entire generation of shoppers, who even shop for groceries and dog food online.
The best CMS systems have made easy for the “anti-computer” people to design, maintain and run e-commerce sites as successfully as pros. We see hundreds of new indie brands and shops doing marvellously well online regarding both ranking and sales. This shows you do not need to spend a fortune to get your business up and running. All you need is a good CMS platform and a reliable SEO company to at least guide you remotely about oncoming algorithm changes.