The digital age is something rather recent, which came to light with an influx of digital media, networking pages, smartphones and applications. Before this, many business owners relied on conventional means of marketing and management, most of which were done with the help of a marketing specialist. However, with the introduction of new technologies, owners began to take matter into their own hands.
Eventually the wave of digitalization had reached the beauty industry. With its help, this business sector evolved to a whole new level when it came to marketing. Beauty businesses and spas could easily propagate their work and overall talent all throughout the internet, sharing latest services they offer and new approaches to classic looks.
In turn, beauty businesses became more present than ever, especially in the lives of a tech-reliant millennial demographic group. With the help of digital networking pages like Instagram and Facebook, salons and spas could easily reach their intended audiences, but how have digital advancements helped beauty businesses on the inside?
Solutions to better salon management
Before the introduction of modern beauty business management tools, salon and spa owners had to keep everything stored in a handy paper diary. Things like staff work hours, client appointments, daily tasks and other notes were jumbled up in one spot. Sure, paper books are handy and give off a feeling of nostalgia, but spill your morning coffee on it or lose it, and you’ll know the true meaning of stress.
To avoid such complications, beauty businesses are beginning to incorporate digital management solutions. Salon management software allows business owners to be more in tune with their salons and to know all of its inner workings. Unlike a paper diary, these systems keep client records, appointments, statistics and employee data all arranged in a way that lets the user navigate around with ease.
With just a few clicks, you can see staff work time reports, generate and print statistics as well as manage appointments. Now you no longer have to guess how long your staff has been at their stations or what your monthly numbers are. With these numbers being generated in real-time, you can take immediate action to keep your salon running smoothly.
Communicating with clients
Being in touch with your customers and potential ones is vital in order for your business to be prosperous. Almost every online business has a Facebook or Instagram page, which represents the enterprise as a whole. This is especially important for beauty businesses, as they share their work, latest offers, news, and client reviews on these pages. If the salon plans on hosting an event, it can be scheduled on Facebook and clients can be invited to partake in it. As for new offers, products and services, staff members can make posts on social media pages and include all relevant information.
This shows that your business cares about what clients think and wants to keep them informed on the latest happenings. However, salon management software takes the spotlight yet again – as it has even more refined means of client to business communication. Take for example client appointment reminders, confirmations, and overall messaging. Before the rise of digital management solutions, business owners had to their trust in customers and hope that they remember about their booked appointments.
We’re all people, and sometimes we forget things, especially if we’re in a rush and not reminded. To resolve this issue, most salon management systems come with automatic text/email appointment reminders, which are launched before the client’s appointment. As far as other means of communication go, such systems allow business owners to send bulk messages directly to a specific group of clients, based on the predefined criteria they fall under. If a beauty business plans on promoting a men’s service, sending a text notification to all customers (including female) would not be appreciated.
Taking all of these innovations into consideration – beauty businesses which do not utilise tools such as social media pages and salon management tools with improved management tools and client communication functionalities are looking at an uphill battle to success