Social MediaHow Long Can A Reel Be On Instagram?

How Long Can A Reel Be On Instagram?

Have you ever wondered, “How long can a reel be on Instagram?” You may want to find out if you plan to upload a reel on your Instagram account. This is because Instagram aims to help users from different countries, like the UK, India, and the US, engage more with their audience.

As a result, Instagram always comes up with policies to help its users in such matters. As a result, the social media giant is always ahead of its competitors when taking care of its user’s requirements.

Initially, Instagram allowed its users to upload Reels not exceeding 60 seconds. However, not long ago, there has been a change in its policies. As a result, Instagram has surpassed the time duration for the Reels to 90 seconds. According to the social media platform, extending the period for the Reels to 90 seconds will help its users express themselves better to their followers.

What Is Instagram?

Instagram is a video and photo-sharing social media platform with millions of users worldwide. Founded by Kevin Systrom and Mike Krieger in 2010, this popular social media channel was later bought by Facebook. Instagram allows its users to share content in the form of photos and videos with their users. The social media platform also offers different filters to help users edit their content per their needs.

Users can freely share their posts publicly or with a few preapproved followers. Instagram also allows users to enjoy trending content, like videos and photos posted by other users. In addition, there is a messenger feature that helps users communicate with each other without posting any content as such.

Posting content on the platform regularly is the best way to increase your follower base on Instagram. But organic growth on a social media platform can be a challenge for individuals and businesses.

Therefore, If you’re struggling to draw in Instagram followers, you find out where to purchase Instagram followers. In fact, we’ve written a blog post on the 15 Best Sites to Buy Instagram Followers. And the service providers we list offer trustworthy services at an affordable price. 

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What Are Instagram Reels?

Instagram Reels are immersive and entertaining videos where users can creatively express themselves or their brand. Users also utilize the benefits of the Reel to post educational content for their audience. Many users come to Reels to participate in cultural trends or collaborate with their community. Unfortunately, many users do not know how long a Reel can be on Instagram.

How Long Can A Reel Be On Instagram?

Instagram introduced Reels to allow its users to take part in better interactions with their audience. The time permitted duration by Instagram for Reels was 60-seconds. However, the social media giant recently changed its policies, allowing a maximum of 90-seconds for its Reels.

Instagram believes that longer duration Reels will give more time to its users to engage with their followers and audience. This should answer your question, “How long can a Reel be on Instagram?”.


User engagement is the sole aim of Instagram. Therefore, the social media platform regularly updates its policies to help users improve their engagement experience with their audience. One such policy update was an extension in its Reel duration.

As a result, Instagram changed the Reel duration from 60-minutes to 90-minutes. This is a welcome change for its users from different countries worldwide. This article should sufficiently have answered the question, “How long can a Reel be on Instagram?”.

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