It only takes 5 minutes to acknowledge the impact of reckless human actions in the natural environment: just by reading the news or browsing among authority bloggers we can realise how much is being said about global warming and its consequences, hence the reason why many entrepreneurs are seeking for green-loving methods at the time of setting startups.
If we consider e-waste is prone to peak up to 65 million tons by the course of this year, then we certainly assume these entrepreneurs are not just becoming pioneers for venturing towards green technologies but also taking the first step towards preserving our world – and you can join that list of inspiring businesspeople as well! Today we will analyse the steps needed for building a successful green technology startup.
1. Consider Your Niche
There are many ways in which you can innovate technology world with a green approach: printers, renewable energy, artificial lighting, electric cars, etc. On this behalf, you can study both what your competitors are doing, or which are the leading companies in the non-green mode for the technology you have chosen. After that, you need to address the potential reach your startup can have if you aim it at the local market or think globally. This information will give you the best marketing strategy to follow for achieving your goals both in the long and short term.
2. Practice Green Living
What’s the point in investing so much time and money towards setting a green technology company if you don’t even acknowledge the basis of green living? Unless your aim is for people to consider your business a fraud, it’s time to switch your lifestyle towards green practices.
If your budget for setting an office is limited, and you can’t afford to do it at your home, then you can consider the advantages free public WiFi offer us: a good, stable connection in most cases, a cosy ambience where we can feel motivated to work, and a chance of building more social connections. We can explore more information on the prospects of public WiFi practices.
If your budget for setting an office is limited, and you can’t afford to do it at your home, then you can consider the advantages free public WiFi offer us: a good, stable connection in most cases, a cosy ambience where we can feel motivated to work, and a chance of building more social connections. We can explore more information on the prospects of public WiFi worldwide in this infographic courtesy of Ooma.
3. Apply For A Certification
Even if some people might say diplomas and certificates are a thing of the past, experience tells us that certifications are the best way for a company to promote their reputation, especially with topics as picky as green living. Strengthen the potential of your brand by applying to an eco-friendly program certification, which certainly will require your brand’s managers to take a course for putting all the elements required by the auditors in practice, but also invest time in teaching your crew the importance of these tactics. A brand isn’t just the managerial area, and your employees should be aware of the big decisions that shape the company they are working for.
4. Interact With The Web
The best-proven strategy for catching potential clients is to engage in social media marketing and forums around the internet. How so? You can start by building an Instagram profile for your brand, followed by a Facebook page, and your third social media goal could be either Twitter or Pinterest. After you make a name of your brand, you can consider adding LinkedIn to your list of resources, or Reddit. Forums do help us by allowing us to interact with a larger pool of users who seek the same topics you want to engage on; users who perhaps might not even be aware your brand exist. Setting up a blog is also considered as a good strategy for giving the “expertise” image for your brand: you are making your business to grow by teaching people how to adapt their lifestyle to green practices.
5. Seek Government Sponsorship
Finally, after gaining some reputation in this business, we can take our efforts to a higher success rate by joining a government sponsorship deal targeted to green organisations. Depending on your country, there are several programs you can apply. It’s essential to have a clear team structure prior even deciding to take this step, as improvised situations will only undermine your efforts and refrain your brand from trying to get a sponsorship after developments are made. As the big step it proves to be for a brand, it should be taken with extra care, therefore take as much time as you need to make sure your brand meets all the requirements.