In today’s digital landscape, the rise of AI writing tools has created both opportunities and challenges in the content creation industry.
While AI can be a valuable assistant, some copywriters might rely entirely on artificial intelligence to generate content, potentially compromising quality and authenticity.
This guide will help you identify whether your copywriter is solely depending on AI-generated content and how to ensure you’re getting the human touch you’re paying for.
Understanding AI Writing Patterns
AI-generated content often follows specific patterns that human writers typically avoid. These patterns include repetitive sentence structures, overly formal language, and a tendency to use generic examples.
For instance, AI frequently starts paragraphs with transition phrases like “furthermore,” “moreover,” or “in addition.”
While human writers might use these terms, they generally vary their approach and incorporate more natural transitions between ideas.
Inconsistent Voice and Brand Alignment
One telltale sign of AI-generated content is inconsistency in voice and tone throughout a piece. Human writers naturally maintain a consistent style that aligns with your brand voice.
you notice sudden shifts in tone – from casual to formal, or from technical to conversational – within the same piece, this might indicate AI involvement.
Professional copywriters spend time understanding your brand voice and maintain it consistently across all content.
Technical Accuracy and Context
AI systems sometimes struggle with technical accuracy and current context. While they can present information, they might miss nuanced industry-specific details or make subtle factual errors.
Human copywriters, especially those specialized in your industry, bring their expertise and understanding of current trends to their writing.
They can provide relevant examples and make accurate references to industry developments that AI might miss or misinterpret.
The Human Element in Writing
Human-written content often includes personal insights, unique perspectives, and creative analogies that AI currently struggles to replicate.
Look for elements like original metaphors, industry-specific anecdotes, or unique ways of explaining complex concepts.
If your content feels too “safe” or generic, lacking these personal touches, it might be AI-generated.
Analyzing Content Structure and Flow
Use a tool to detect usage of AI in the content. You can also start by examining how ideas connect and flow together. AI-generated content often follows a very logical but somewhat rigid structure.
Human writers tend to create more organic connections between ideas, sometimes taking creative detours that ultimately strengthen their main points.
They might reference earlier points in unexpected but relevant ways or build suspense before revealing key information.
Engagement and Emotional Connection
Human writers excel at creating emotional connections with readers. They understand psychological triggers and can craft content that resonates on a personal level.
If your copy feels mechanical or lacks emotional depth, it might be AI-generated.
Look for genuine attempts to connect with the reader through relatable examples, emotional appeals, and authentic storytelling.
Quality Control and Revision Processes
Professional copywriters typically have a thorough revision process that includes fact-checking, tone adjustment, and fine-tuning for specific audiences.
Ask about their writing process – human writers should be able to explain their approach to research, drafting, and revision in detail.
They should also be able to provide rationales for their creative decisions and be open to discussions about revisions.
Ask for Writing Samples and Portfolio Review
A good way to check if your copywriter relies too much on AI is to ask for their previous work. Look at their portfolio and compare different pieces they’ve written.
Human writers develop a unique style over time. When reviewing their samples, pay attention to whether each piece feels distinct but still has a consistent underlying voice.
AI-generated content often lacks this personal signature that runs through a writer’s work. Don’t hesitate to ask questions about specific pieces and their creation process – a genuine writer will be happy to share their approach.
Request Drafts and Revision History
Human writers usually go through several drafts before finalizing content. Ask your copywriter to share their draft process or revision history for a project.
Real writers typically start with rough ideas, refine their structure, and polish their language.
If your copywriter can only provide perfectly polished final drafts with no evidence of the thinking and refining process, this might be a red flag. Human writing evolves, with improvements made in stages rather than appearing fully formed.
Check for Cultural and Local References
Human writers bring cultural awareness and local knowledge to their writing that AI often misses.
When appropriate for your content, see if your copywriter includes relevant cultural nuances, local references, or timely connections.
For example, a human writer might naturally reference a recent local event or cultural phenomenon in a way that feels authentic and relevant.
AI usually sticks to generic examples that could apply anywhere, missing opportunities to create deeper connections with specific audiences.
Run a Collaboration Test
One of the best ways to spot an AI-dependent copywriter is to work closely with them on a project. Suggest real-time collaboration sessions where you can discuss ideas as they develop the content.
During these sessions, pay attention to how they respond to unexpected suggestions or creative challenges.
Human writers can think on their feet, offer spontaneous ideas, and adapt their approach based on your feedback.
If your copywriter seems uncomfortable with unplanned collaboration or can only work in isolation with long turnaround times, they might be relying heavily on AI.
Conclusion
While AI tools can be valuable assets in content creation, complete reliance on them can result in generic, uninspiring copy that fails to connect with your audience.
By paying attention to these indicators and maintaining open communication with your copywriter, you can ensure you’re receiving genuine human-crafted content that serves your brand’s needs.
Remember, the best content often comes from a balanced approach – where human creativity and expertise lead the way, with AI serving as a supportive tool rather than the primary creator.
