The Internet is flooded with websites and entrepreneurs who all covet the top spot on Google. If you don’t do something interesting with your site, there is the danger that it will become white noise and disappear onto the 50th page of Google. This means certain death if you use your website for SEO purposes, so here are a few sure-fire ways you can make your slice of the internet sparkle.
Choose A Website Theme/Design That Reflects Your Brand
Whatever business you are in, it is important to be aware of your purpose. Why do you do what you do? What do you bring to the industry that no one else does and why do customers come to you instead of going elsewhere? If you offer a high-end and luxurious service then make sure your site says this about you. Whereas if you are fun, vibrant party planners your site should say this about you. If you are using WordPress choose a theme with colours and plugins that reflect your brand. Similarly, if you are working with a designer make sure they understand what you want. It needs to be more than functional, it needs to epitomise your brand.
Make Sure Your Content Is Relevant & Interesting To Your Target Audience
One of the most important things to be aware of in business is, who you are the audience is. Once you know this then you know what kind of content they will enjoy and how to relate to them. If you are targeting local customers/clients then make sure the content you produce is relevant to them. For example, a site focusing should focus on local issues, traditions or needs. This will keep your content relevant to the customers you are trying to reach and help you to build a relationship with them. Do not be afraid to use local references or colloquialisms. It will help them to relate to you. Searching for terms like SEO Portland and SEO in Portland will help you to find professionals who can help you to improve your position on Google.
Vary The Content You Are Using On Your Site
Social media in all its forms has changed the internet forever and now it is more important than ever to use a variety of mediums to get the message across. A combination of images, videos, and written content will make your site more engaging and help it to appeal to a range of web users. SEO marketing is about more than selling. It is about giving your website visitors value before they have even opened their wallet. By creating interesting and diverse content you make them feel like their visit to your site was worthwhile. Consider the questions they want answering, tutorials they might like to see or how you can inspire them to use your product or service.
If you are selling a product then use photos to show how it can be used like furniture and soft furnishings companies do. Good sales copy should create a narrative that they want to be part of. Help them to imagine themselves with the new coat or with the new phone. Tell them how it will change or improve their lives and they are more likely to be inspired to buy your products or use your service.