Unfortunately for even the most popular and successful businesses out there, the lion’s share of people who show up to shop aren’t actually going to purchase products. Just imagine how many people look at Coca-Cola in the grocery store as opposed to buying it.
The number has to be at least 500:1, and that’s a very conservative estimate. Now just imagine that you have a relatively new product you’re pitching via your website. The percentage of people who view your product compared to the number of people who purchase it is going to be staggering.
However, it’s still important that you’re always putting your best foot forward. You always need to pitch the product. You always need to provide a thorough scope of your product and how it can enrich the life of the purchaser. And you always want to provide a strong call to action. Even still, you are going to need to qualify the individuals so that you’re not just wasting your efforts on someone stopping in for a visit.
What does it mean to qualify a sales lead? Well, this is how you’re ultimately going to separate the people who are more serious from the people who are less serious. But this side of economics is strictly scientific; it assumes that there are no guarantees. No one is for certain going to buy your product. But through some deduction methods, you can infer who is more likely to purchase, and thus you can focus your efforts more intently on that individual.
This can be done through a lot of different mediums. Using call to action (CTA) buttons is a great way to do it.
The gist of the buttons
There are a wide variety of CTA buttons out there you should be using on your site. You have probably used them before and don’t even realize it. You have shopping carts, free trials, downloads, signups, and other similar buttons. What these buttons do is tell a complete story without having to say but a few words. The graphics are, at this point, almost universal. And below you will learn how your leads can be led and ultimately qualified by following these buttons.
How leads can be qualified
Let’s assume for the purposes of this article and this method that the intent is to get the sales lead to “bite,” as most people learn in basic business classes. This being the case, a buttonless CTA requires a long, drawn-out sales pitch. Sure, you only have to write it once, but when you do get a nibble, that’s going to lead to another drawn-out pitch, a possible Q-n-A session, etc. It’s just going to waste a lot of time. With CTA buttons, everything is directed in a streamlined fashion.
Inducing chain reaction
Expanding on the point above, if someone gives you a little nibble, you introduce another CTA button for a signup. This has just qualified the lead as interested. Now you know that the odds are in your favor and that you’re not just wasting your time.
The idea here is that you’re basically allowing the leads to qualify themselves based on what they’re interested in. What you need to do is focus on the size and style and colors of these buttons. Make them appealing and make sure that you incentivize people to sign up and to keep moving forward toward buying a product.