Certainly Google and Amazon have also been instrumental in taking the principle to a more mainstream consumer audience; however Apple’s investment and evident belief that the cloud is the future of computing surely marks its transformation into a mass market product which will see consumers seamlessly start to share their content online far more easily.
But what’s really interesting about the launch of iCloud is what it means for businesses. The moment Apple embraces a technological movement is usually the moment when it enters the wider public consciousness, and that means that in the next six months we’re going to see many more brands and businesses asking how they can make the best use of remotely-hosted services.
Smaller businesses that use Apple’s software, iOS and Mac, will get particular value from iCloud services in the form of simplified file management systems and distribution, allowing a cost effective storage solution.
If we get to the point where >90% of personal data is held in the cloud, the mobile devices needed to use the data will be substantially thinner, requiring less components and reducing the cost of making devices – which will make it difficult for rival manufacturers to undercut Apple with alternative tablets.
However, the current free storage limit, which has been set at 5GB for consumers, isn’t much at all and won’t provide the space needed for most people who are used to iPods with higher storage capacity – let alone businesses!
Critics are already highlighting the lack of bulk storage deals available as part of Apple’s pay-for-space strategy, and while it remains to be seen what kind of enterprise packages Apple will offer, this could well be a sticking point for businesses. As such, Apple would have a significant competitive advantage if it started to give the cloud space away now.
Rest assured that Google and Android will have no qualms about doing the same. The pay-for-space strategy might seem wise in the short term, but Apple could find it loses its market edge for business further down the line.
Using the cloud will allow Apple to keep up its game in terms of intensively controlling the user experience and businesses are likely to jump at the chance to follow that lead and deliver secure, customized, and consistent branded mobile experiences to their employees’ personal handsets.
However, by using the iCloud, rather than a privately-owned network, many businesses may have concerns about not having complete control over the service. There are also, of course, other security and data concerns that will need to be allayed; but Apple’s backing of the cloud will undoubtedly reassure CIOs that investing in cloud-based services for an increasingly mobile workforce will be the future of the enterprise.