OK, first thing’s first. We’re not saying that the post COVID-19 era is here. It is way too soon to make such a claim, especially with so many lives still affected daily by the virus and its consequences. However, the mass vaccination programs are certainly a light at the end of this long and tragic tunnel. And, while ‘the day after the disease’ is not here, it may be a wise time to start thinking about it.
If you own a business or a small company, we don’t need to tell you how difficult the past year or so has been. Now, as impossible as it may seem, you need to start preparing yourself and your business for a return to some sort of normal – without even knowing what this new normal is. One thing is pretty sure by now, though: The digital sphere is going to play an important role in tomorrow’s commercial scene.
Do you have a digital strategy for your business? When is the last time you’ve assessed it and its relevance to today’s environment? Do you have the skills and tools to do so? Let’s take a look at what the future holds for the field of digital, so you can know if you’re prepared for it.
Several ways to shop
During the pandemic’s first big global wave, everyone started shopping online because, well, they didn’t have many other choices. Stores had been closed down due to restrictions, and even those which remained opened seemed risky. However, what had begun as a necessity is clearly now a choice of comfort, convenience and price.
People are going to shop online more often and consequently pay less visits to the stores – not because they need to, but rather because they prefer it. This means that if you own a business, it simply must have the infrastructure to sell online. It’s not just about putting up a website. You must make sure it runs fast, operates simply, and most importantly that payment methods are super secure. You don’t want to be the victim of a cyber-attack, which can seriously damage your reputation and your bank account.
“Marketing and advertising had made the shift to the digital world long before we even knew what COVID-19 is,” told us Johnathan Greenwood from Crystalead, a global digital marketing and advertising brand, “because it’s faster, more efficient and much cheaper than most traditional advertising methods.” For some people, in that sense, the virus was a much-needed wake up call to start exploring the possibilities of digital campaigning.
If you’re not there yet, now’s the time to dive in. Today’s social media giants offer campaigning plans which suit every budget, and websites such as Crystalead offer a meeting point for businesses looking for online marketing strategies, and freelance marketers looking for work. The platforms are not difficult to master, and support teams are always willing and able to assist. But don’t wait too long with planning your digital marketing strategy since it takes time – and quite a lot of ‘try and err’.
In a relationship
There’s one more important aspect of a successful business strategy, and that’s anything that has to do with customer relations. Retention, support, feedback – you name it. Of course, the shift to the online environment here is a bit trickier. Nothing can replace human contact between a representative of a business and a client.
With that in mind, there’s a whole lot that can be done to speed up processes, especially those related to handling requests and complaints made by customers. There are actually even apps which use technology just for that purpose – and the pricing for businesses is certainly reasonable. These apps can, for example, easily store contact details of clients for quick reference, or even categorize client requests according to their urgency to be dealt with.
So, to sum it up
You need an updated digital strategy, because it’s much more than just a perk or a benefit. As you can see, it covers almost every aspect of business life today – and it’s not as costly as you might think. As Greenwood explained, “the internet has not only made things faster and simpler. It has also made them much more accessible.”