It seems physical books aren’t not consigned to history – yet! A survey of over 1,000 US and UK users by news navigator OneNewsPage found Amazon’s Kindle scored strongly over Apple’s iPad as an e-reader.

Although OneNewsPage’s users admitted the iPad was “more compelling” than the Kindle because of the iPad’s multi-functionality, if it came to a straight head-to-head choice between e-readers, almost two thirds (64%) preferred Amazon’s Kindle to Apple’s iPad.

Interestingly, 16% of the OneNewsPage survey sample said they owned both a Kindle and an iPad, two of the best selling e-readers on the market.

Winning the e-reader popularity contest wasn’t the only good news for Amazon. Amazon was seen as the likely victor in an e-book marketing battle with Apple – albeit by a very small 2% margin. Fifty-one percent said their money was on Amazon to win the e-reader battle, versus 49% who were backing Apple.

Despite sales of e-books outselling hardbacks on Amazon for the first time, OneNewsPage users felt the physical book has a healthy future. Almost three quarters (73%) believe there is still a place for physical books.

But perhaps the most surprising finding of the OneNewsPage survey was that e-books are now more popular than paperbacks for reading on holiday. Again, while there was little in it, 53% preferred to pack e-books rather paperbacks for their beach reading.

Dr Marc Pinter-Krainer, CEO of One News Page, said: “The e-book has come of age. The Kindle has built a strong position as a specialist e-reader. Its new version is considerably cheaper and lighter than the iPad, which may explain why two thirds of our users preferred it to the iPad as an e-reader. That said, it’s clear the iPad as an e-book platform is already giving Amazon a stiff challenge and there’s everything to play for as Apple only launched the iPad in March this year.”

What do you think? Have you consigned paper-based books to history?