There is a real buzz in the IT industry at the moment with the launch of Windows 8, especially as it seems that consumers, businesses and PC manufacturers have all stalled any new investment awaiting Microsoft’s new operating system.

Windows 8 is expected to stimulate spending in the PC industry, which has experienced the largest decline year-on-year for 11 years. Its all about total and seamless connectivity and as a result we will see a large number of devices hit the market that take advantage of this functionality, especially touch screen displays.

Windows 8 is also expected to pique interest in ultrabooks too. Ultrabooks are super-slim, super mobile notebooks — essentially the PC market’s response to Apple’s MacBook Air. Ultrabooks have had a slow start, but it’s still early in the Ultrabook game. But there are synergies between Windows 8 and Ultrabooks, as users seek to create and manage content on touch-powered Ultrabooks and other form factors.

Business customers will be interested in upgrading to the new operating system as there are a number of new features that lend themselves to businesses, such as enhanced end-to-end security and virtualisation and management.

Windows 8 offers businesses:

  • faster boot times
  • more secure
  • longer battery life
  • better performance
  • faster wi-fi connection
  • multi-monitor improvements
  • more powerful file explorer
  • improved task manager

With businesses also under increasing pressure to deliver mobile solutions, they are currently facing application nightmares with iPads and Android-based tablets, because they need two sets of applications and two sets of management technologies. This is a real entry point for Windows 8.

The upside to this, is in the form of the iTunes-like Windows Store, which Microsoft hopes will become just as successful as Apple’s App Store. Microsoft have realised that they need to develop the application system to make Windows 8 successful.

Although the Windows Store may not be packed full of apps at the launch, I think it will be quickly full of apps that will really help businesses improve productivity, especially for tablet users or those working remotely.