Recent ABI Research suggests that the number of enterprise smartphone and tablet app users will reach 830 million by 2016. These numbers include Business-To-Employee (B2E) apps and Business-To-Customers (B2C), branded company apps and reflect the rising role of mobile enterprise in improving work efficiency and fostering better relationships with the customer.

However, to facilitate this growth, businesses will have to overcome a number of challenges. A recent survey of mobile experts and IT professionals shows that while nearly all employers allow access to company resources from employees’ personal devices, mobility management methods are often outdated and don’t actually work.

Furthermore, a staggering 41.1% of the surveyed businesses do not use anything to manage their mobile devices.

To meet the demands of the growing mobile enterprise space, businesses need to adopt effective mobile enterprise solutions that enable them to successfully mobilize services across a range of devices and carrier networks.

This will be fundamental for the differentiation of their products from their competitors. Another big challenge will be to ensure mobile application compliance with company regulations as well as compatibility with different web servers, database servers, etc.

To achieve that, businesses need to apply the same high standards of QA and application performance management as they do for enterprise applications. This includes adopting platform-agnostic mobile app testing solutions that can run complex automated testing scenarios and provide reliable bug-fixing and reporting services to ensure seamless app performance before mass roll-out.

Mobile application testing and QA differs significantly from traditional IT app management, and requires a tailored approach that takes into consideration its unique characteristics.