Interesting poll results from Common Sense Media, a non-profit “dedicated to helping kids and families thrive in a world of media and technology.”

The online poll of parents and teens, conducted by researchers Zogby International, surveyed 2100 adults and 401 teens during August 2010 and found:

  • 85% of parents say they’re more concerned about online privacy than they were five years ago, and 69% of parents believe online privacy is a shared responsibility of individuals and online companies.
  • Two-thirds of parents (67%) believe that their personal information is not secure and private online. A majority of teens say they don’t feel their personal information is secure and private online or they’re not sure if it is, while 44% say they think such information is secure.
  • Three quarters of parents (75%) say they would rate the job that social networks are doing to protect children’s online privacy as negative. In addition, a majority of parents (68%) say they’re not at all confident in search engines keeping their private information safe and secure, and 71% of parents say they’re not confident in social networking sites keeping their private information safe and secure.

There are a lot more interesting factoids in the full press release, “National Poll: Three Out of Four Parents Say Social Networks Aren’t Protecting Kids’ Online Privacy.”

Of course, the reason I call this out is that this is yet another “proof point” about how the average citizen is becoming more aware of privacy issues in general. This cultural shift—along with increasing regulatory scrutiny—is part of what we see driving adoption of data loss prevention, privacy and encryption solutions in the enterprise.