Optimal Payments Plc (LSE: OPAY), the leading alternative payments business, announces that Littlewoods Europe is now offering the NETELLER eWallet as a payment option to its customers.

Part of the Shop Direct Group, the UK’s largest online and home shopping retailer with sales of £1.7 billion, Littlewoods Europe is adding Optimal Payments’ NETELLER eWallet to its existing payment options so that customers can pay online in whatever way is convenient to them. Adding NETELLER is part of Littlewoods European’s expansion plans to enhance the customer experience and enter an additional 21 countries.

The NETELLER eWallet is a free and secure payment account. This means that customers can shop online without entering their card details, thus protecting them from fraud and identity theft.

The NETELLER eWallet complements the straight through processing power of Optimal Payments’ NETBANX, which has been the sole processor of Shop Direct Group’s online and telephone payments since September 2010.

Littlewoods Europe spokesman said: “We are very pleased to add the NETELLER eWallet to the payment options for Littlewoods Europe. Our customers enjoy the convenience of online shopping and now they can choose from a range of payment methods the one that suits them best. Plus NETELLER offers a level of security and privacy that we know is important to our customers.”

Dan Starr, Executive Vice President and Chief Marketing Officer at Optimal Payments said: “This is excellent news for us and further demonstrates that stored value solutions like eWallets are gaining more traction in the retail world. We are delighted to help support Littlewoods Europe’s expansion plans.”

Customers using a NETELLER eWallet can deposit into their account using a number of different methods including bank transfers, Giropay, sofortüberweisung.de, Ukash, CartaSi, Postepay, iDEAL, Visa, Visa Debit, MasterCard and Maestro. There are local deposit options available wherever Littlewoods Europe customers live.