Self-checkout has taken the retail industry by storm, empowering shoppers at brick-and-mortar stores to process their own purchases with barcode scanning-enabled mobile apps. This approach is usually faster for customers than the conventional method of queuing to pay at the till and allows them to tailor the shopping experience around their unique needs and preferences.
Retailers benefit from this intuitive checkout system, too. Self-checkout allows stores to increase floor space and cut down on labour costs. With the introduction of computer vision-based mobile barcode scanning, retailers can refine this self-checkout system even further—fostering superior shopping experiences and boosting their bottom line in the process.
For retailers the full potential of mobile data capture, computer vision and text and object recognition can now be realised to enhance their operations, but it can be challenging to keep up with the best and latest technologies to provide a satisfying physical shopping experience for customers. So, how do retailers go about integrating mobile computer vision technology into self-checkout apps to improve the brick-and-mortar shopping experience and increase customer satisfaction?
Mobile data capture no longer requires a stationary machine or a bulky (and expensive) handheld scanner to process product barcodes. Enterprises can integrate barcode scanning software into a mobile shopping app and turn almost any smart device into a fully-fledged, enterprise-grade barcode scanner. This type of solution leverages the image capture technology built into modern smartphones, tablets and wearable devices.
After providing customers with a barcode scanning-enabled mobile shopping app, all they have to do is scan each item they want while browsing through the store. Each scan will add the item to a virtual shopping basket, which customers can check and edit at any time. Once they have finished shopping, he or she can confirm these purchases and pay for products in seconds, bypassing the checkout line completely.
This streamlined approach to self-checkout gives customers even greater control over their shopping experience and ensures that their interactions with the retailer’s brand aren’t hindered by long queues at the till or customer-activated terminals. There are some important advantages that this technology brings to retail enterprises and their customers.
If retailers invest in the right mobile data capture software, their smart devices can deliver the same enterprise-grade scanning performance as the traditional scanners that their cashiers use. A smart device equipped with the right kind of technology ensures fast and convenient user experiences for shoppers. The best solutions feature a robust barcode scanning algorithm, which allows them to deliver reliable results, regardless of lighting, glare, blurriness or barcode damage.
One of the biggest perks of mobile barcode scanning is its affordability. Smart devices equipped with barcode scanning software are significantly cheaper to purchase and maintain than dedicated scanning equipment, which makes them ideal for customer use. And, of course, they utilise the barcode as the main method of product identification, allowing retailers to leverage existing assets. Best of all, mobile barcode scanning reduces the need for checkout kiosks or cash desks, providing the floor staff with more selling space.
Many customers struggle with self-checkout machines because they aren’t familiar with the technology and functionality. All of that changes when you invest in a mobile shopping app featuring self-checkout. A vast majority of customers are already intimately familiar with how apps on these devices work, ensuring a simple and intuitive self-checkout process.
Better shopping experiences
In the diverse and fiercely competitive world of retail, it’s essential to make the shopping experience that you offer as seamless and flexible as possible. Mobile barcode scanning gives customers the freedom to shop and purchase items at their own pace and accommodating the unique preferences of shoppers can go a long way in promoting customer loyalty and retention for the retailer.