Oracle competitor SAP highlighted some points about application delivery earlier this week. SAP’s managing director Tim Noble pointed out that businesses are increasingly shifting towards a mix of in-house, mobile and cloud-based applications, and that IT service providers and software developers need to provide those services or risk missing the boat.

According to SAP’s survey of 250 CIOs in large UK companies, on-premises software deployments will fall by 20% to 51% by 2015, as companies demand access to their applications on the go or via the cloud.

Additionally, the survey said, the share of on-demand implementations will increase 11% to 28% and on-device will increase by 8% to 21%.

Oracle’s Larry Ellison has been famously outspoken on cloud computing. Ellison, rather than believing that cloud computing and therefore businesses’ access to and use of it is a revolution, thinks it is in fact already in use under different names, and is evolving. As one of the world’s major players in the software market, Oracle has been dealing with what is now known as ‘cloud computing’ and access to applications via it for years already. As Ellison eloquently put it, “cloud computing is not only the future of computing, it is the present, and the entire past of computing is all cloud.”

Some what less eloquently, Ellison went on to say “All it is is a computer attached to a network. What are you talking about? I mean, what do you think Google runs on?” The point he is making is valid, and relevant in terms of SAP’s latest recommendation. Cloud is not something that software companies should be getting on board with and preparing for. It is something that they should already be embracing; if they are only just catching on, and claiming that businesses need multichannel application access and support, they perhaps have come a little late to the party.