Whether you manage your own website or have it managed by a third party like e-mphasis you may not have considered the implications of seasonality of the content of your website. What should you be doing to help your site secure you a big Christmas presence?
Most online businesses update their product range or service offering in line with the seasons but in our research less than 10% optimise the SEO content of their web pages specifically for seasonal events or consider using seasonal pages (to preserve the SEO benefits) as part of their strategy.
Seasonal SEO isn’t just for Christmas
Seasonal SEO can be a powerful tool in driving additional traffic and leveraging the opportunity that this, often overlooked, opportunity represents.
Here is a brief list of things you should consider in your seasonal SEO and especially this Christmas:
- Pages: do you need additional pages on your site to target specific search phrases? After all you don’t necessarily want to lose the benefits of your existing SEO
- Content: Does the text of your page support the seasonal keywords you want to target?
- Meta Tags: Have you updated your page Titles, Descriptions and Keywords to reflect the seasonal key phrases and the message you want to give to people searching who find your site in results
- Submission: Don’t forget to submit your site to the major search engines once you’ve made changes to ensure the search engines don’t overlook you
- Offsite: SEO is at least as much about off-site value, consider the inbound link opportunities for your site
- Timing: Make sure you get things in place early, search engines can take months to reflect new or changed site content
Well that’s a little early Christmas present from me, oh and if your SEO is doing a good job for you don’t forget to send them a present. You’d be amazed how much harder they work when you reward them!