SEO stands for Search Engine Optimization, which is a way to reverse-engineer how a Search Engine (Google) works in order to rank higher in the Search Engine Results Page (SERPs). If you are an SEO novice, read our top tips on everything you need to know before you decide to hire someone to do your SEO services London.

Page speed

Google stated numerous times that page speed is an important factor and yet many webmasters choose not to optimize their websites for speed. Their goal is to deliver the searcher with precise results in the fastest way imaginable. It is certain that page speed (as a ranking factor) will become a major player in terms of a websites SEO in the next couple of years. Fast websites improve the user experience and it is a factor to encourage the visitor to come again.


One method that hasn’t altered much over the years, is keyword research. It’s a significant requirement for achievement in link building, on-page SEO, and content marketing. Remember, keywords regulate the niche relevance and visibility of your site in specific search terms. Seriously, if you’re doing any SEO based activities and don’t have some target keywords in mind, you’re wasting your own time. Knowing how to pick the best keywords does take a bit of effort.

Google Analytics

If you choose to only do one thing, installing analytics software is the one SEO tip you simply have to do. Free, flexible and powerful, Google Analytics lets you track how many individuals are using your website, and what they are doing when they are there. It can track sales, what content interests your audience the most, and how your audience finds you. Getting started with Google Analytics does entail a little bit of technical know-how, but if you are using one of the most popular content management systems (CMS) such as WordPress, there are plenty of tools and in-depth advice to make it easy for you.