Robot search engines are becoming more intelligent by the day. The way they present information from their databases are designed to mimic human search so it makes sense to make sure the way your website and structure is set up, including your URL naming scheme, is clear to humans not just machines.
Here’s five tips to help with your SEO just by changing the way you structure your page names.
1. Organise punctuation
The debate over using hyphens in domain names still rages. They are difficult for customers to understand, especially if you are reading them out to them over the phone or at a conference. Yet, certain search engines love them. A happy medium is probably to adopt the hyphenated approach following the main domain name and use the hyphens to punctuate long strings of text into easier to read words or terms. eg. http://www.businesscomputingworld.co.uk/category/analysis/ecommerce-analysis/
2. Ensure relevance
Don’t give the page a name that doesn’t fit the content that it features. It may sound obvious but some people try to piggyback search traffic by naming a page with terms more popular than the terms more relevant to the page content. In reality it rarely works. Once a customer hits that page, they are likely to merely be annoyed and click away – they are certainly unlikely to trust you enough to complete a transaction. SEO should be about conversion of visitors not just bringing visitors to your site.
3. Stay concise
Keeping your page name shorter may seem obvious, but the shorter it is the more relevant a human seeing it will expect it to be. There is also a suggestion that URLS with too many words are given less weight and credit by the big search engines and that only the initial words actually have an impact on the listing and keyword extraction.
4. Spelling counts
If you spell the word wrong in your page name and thus URL its relevance for search engines and those searching via them disappears. Missing an e, or a double letter is the most common mistake. So check… and check again.
5. Describe it
If your page is about web design then featuring those two words in the page name and URL will boost it dramatically in search engines. Humans too will find it easier to type in, or if they find it via a search engine, are more likely to trust something with the term they searched for featured in the URL, than a URL of numbers, question marks and random characters.
The above are not comprehensive but are a base for you to improve your SEO and also uncomplicate your page naming system. Sometimes the basic ways are the best. What other tips do you have for page naming?